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Flemington, NJ, November 13, 2008 – A new national study among 310 self-reported Democrats, Republicans and Independents revealed that the majority of Democrats disagreed with Proposition 8, which bans gay marriages California, while the majority of Republicans agreed with it, and Independents were mixed, but leaned toward disagreeing with the ban.
The study was conducted by HCD Research during November 10-11, to obtain Americans’ perceptions of a video news report covering reactions to Proposition 8 in California. To view agreement curves and detailed results go to: www.mediacurves.com.
Among the Findings:
What is your take on the recent ban on gay marriage in California?
| Prior to Viewing the Video | After Viewng the Video | |
| All Responders | ||
| Completely agree | 27% | 30% |
| Agree | 8% | 8% |
| Somewhat agree | 10% | 9% |
| Neutral | 15% | 13% |
| Somewhat disagree | 5% | 4% |
| Disagree | 10% | 10% |
| Completely disagree | 25% | 26% |
| Democrats | ||
| Completely agree | 14% | 15% |
| Agree | 5% | 7% |
| Somewhat agree | 12% | 11% |
| Neutral | 16% | 11% |
| Somewhat disagree | 6% | 7% |
| Disagree | 11% | 11% |
| Completely disagree | 37% | 39% |
| Republicans | ||
| Completely agree | 48% | 53% |
| Agree | 12% | 10% |
| Somewhat agree | 10% | 8% |
| Neutral | 12% | 12% |
| Somewhat disagree | 2% | 1% |
| Disagree | 7% | 6% |
| Completely disagree | 10% | 10% |
| Independents | ||
| Completely agree | 20% | 22% |
| Agree | 8% | 8% |
| Somewhat agree | 9% | 9% |
| Neutral | 18% | 16% |
| Somewhat disagree | 7% | 4% |
| Disagree | 11% | 12% |
| Completely disagree | 28% | 30% |
While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked pre- and post-viewing questions.
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
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