Flemington, NJ, November 10, 2008 – A new national study among 306 self-reported Democrats, Republicans and Independents revealed that after viewing segments of a CNN news report, the majority of Democrats and Independents believe there was some type of power struggle between John McCain and Sarah Palin.

The study was conducted by HCD Research during November 8-9, to obtain Americans’ perceptions of a CNN news report which claimed that there was a power struggle between John McCain and Sarah Palin during the campaign. To view believability curves and detailed results go to: www.mediacurves.com.

Among the Findings:

Do you think there was a struggle for power between Sarah Palin and John McCain during the 2008 Presidential Election?

While viewing the video, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked pre- and post-viewing questions.

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).

HCD Research is a communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based communications research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.