Voters Say Paris Hilton's Political Ad Will Help Her Reputation after Viewing Ad


Paris Hilton's McCain Ad
Majority of Democrats and Independents Believe Ad will Hurt McCain's Campaign

Flemington, NJ, August 8, 2008 – Results of a national focus group conducted among 311 self-reported Democrats, Republicans and Independents revealed that a majority of all parties believe that Paris Hilton's new political ad will help her reputation.
 
The study was conducted by HCD Research during August 6-7 to obtain Americans’ perceptions of a new ad by Paris Hilton, in which she mocks a recent ad by John McCain that features her and Britney Spears.

While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were also asked pre- and post-viewing questions regarding their support for the candidates. To view detailed results and interest curves, go to: www.mediacurves.com

Among the study findings:

Do you think the ad will help or hurt Paris Hilton’s reputation?

  Democrats Republicans Independents
Help 84% 54% 69%
Hurt 16% 46% 31%

Do you think the ad will help or hurt John McCain’s campaign effort?

  Democrats Republicans Independents
Help 24% 70% 40%
Hurt 76% 30% 60%

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
  
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).

HCD Research is a communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.

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RE: Paris Hilton's McCain Ad
by carolyndancliff (User #64304) on Friday, August 22, 2008 @ 2:53:39 PM (#882)
I felt that this was actually a well thought up ad. She actually resolved the energy crisis very easily. I knew she wasn't as dumb as she acts, but this was a shock to find her talking intellegently. I thought it was great. It may have hurt McCain though
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