Flemington, NJ, July 1, 2008 – A national study among 314 self-reported Republicans, Democrats and independents revealed that the majority of all parties either disagreed or were not sure they agreed with retired Army General Wesley Clark comments that Senator John McCain is untested and untried.
The communications research study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion during June 30 and July 1, to obtain Americans’ perceptions of an interview with retired Army General Wesley Clark on Face the Nation. During the interview, Clark commented that "riding in a fighter plane and getting shot down" is not "a qualification to be president," when referring to John McCain.
While viewing segments of Wesley Clark’s interview, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants’ emotions were measured using the Ayer Emotion Battery. Participants were also asked pre- and post-viewing questions. To view agreement curves and detailed results go to: www.mediacurves.com.
Among the study findings:
Do you agree with Wesley Clark’s comment that John McCain is “untested and untried?”
| Democrats | |
| Yes | 45% |
| No | 37% |
| Don't know | 18% |
| Republicans | |
| Yes | 15% |
| No | 76% |
| Don't know | 9% |
| Independents | |
| Yes | 32% |
| No | 50% |
| Don't know | 18% |
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research; Chris Borick, Ph.D., director of the Muhlenberg College Institute of Public Opinion, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. For additional information on Muhlenberg College, go to www.muhlenberg.edu.
|
 Send This Thread to a Friend |
