Bush's Energy Speech Impacts Voters' Perceptions on Gov't Energy Regulations


Comments Impact Significant Segments of Voters Towards Less Control

Flemington, NJ, June 19, 2008 – A national study conducted among 307 self-reported Democrats, Republicans and Independents revealed that the Bush energy speech moved the perceptions of segments of voters to conclude policies are too strict for the oil industry.

The study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO) during June 18-19 to obtain Americans’ perceptions of video segments of President Bush’s speech on energy yesterday.

While viewing segments of the speech, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were also asked pre- and post-viewing questions. To view agreement curves and detailed results go to: www.mediacurves.com.

Among the study findings: 

Do you think that Congress is doing enough to ensure that there is sufficient oil for the future?

Prior to Viewing Bush’s Remarks    After Viewing Bush’s Remarks
Democrats Democrats
Yes 10% Yes 11%
No 84% No 81%
Do not know 6% Do not know 8%

Republicans   Republicans
Yes 6% Yes 9%
No 82% No 82%
Do not know 12% Do not know 9%

Independents   Independents
Yes 5% Yes 8%
No 82% No 81%
Do not know 14% Do not know 12%

Do you believe government policies are too strict for the oil industry?

Prior to Viewing Bush’s Remarks    After Viewing Bush’s Remarks
Democrats Democrats
Yes 20% Yes 32%
No 60% No 56%
Do not know 21% Do not know 12%

Republicans   Republicans
Yes 51% Yes 73%
No 28% No 18%
Do not know 21% Do not know 10%

Independents   Independents
Yes 31% Yes 48%
No 50% No 41%
Do not know 19% Do not know 12%

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research; Chris Borick, Ph.D., director of the Muhlenberg College Institute of Public Opinion, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).

HCD Research is a communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based marketing and communications research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. . For additional information on Muhlenberg College, go to www.muhlenberg.edu

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