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Independents Express Slight Increase in Support for Obama's Iran Policy After Viewing His Speech


-- McCain's Speech More Effective Among Democrats than Obama’s Among Republicans --

Flemington, NJ, June 5, 2008 – A national study conducted among 315 self-reported Democrats, Republicans and Independents indicated that after viewing segments of Senator Obama’s remarks at the AIPAC Meeting in Washington, DC yesterday, there was a slight increase in support among Independents for Senator Barack Obama’s Iran policy.

The study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO) yesterday to obtain Americans’ perceptions of video segments of Senator Obama’s remarks in Washington DC yesterday morning.

While viewing segments of the speech, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. To view agreement curves and detailed results go to: www.mediacurves.com

A study conducted earlier this week on a similar speech by Senator John McCain revealed that his speech was more effective among Democrats than Senator Obama’s speech was among Republicans.  Prior to viewing McCain’s speech, 6% of Democrats were in favor of his Iran policy, compared to 14% after viewing his speech.  Prior to viewing Obama’s speech 20% of Republicans were in favor of his Iran policy, compared to 22% after viewing his speech.

Among the study findings:

If the 2008 Presidential election were held today who would you vote for?

Prior to Viewing Obama’s Remarks

After Viewing Obama’s Remarks

Democrats
Barack Obama – 73%
John McCain – 11%
Undecided – 11%
I would not vote – 6%

Democrats
Barack Obama – 73 %
John McCain – 11%
Undecided –  11%
I would not vote – 5%

Republicans
Barack Obama – 14%
John McCain – 75%
Undecided – 9%
I would not vote – 2%

Republicans
Barack Obama – 16%
John McCain – 50%
Undecided –13%
I would not vote –  1%

Independents
Barack Obama – 38%
John McCain – 28%
Undecided – 30%
I would not vote – 4%

Independents
Barack Obama – 40%
John McCain – 27%
Undecided – 30%
I would not vote –   4%

Which candidate do you think has the best policy on how to deal with Iran?

Prior to Viewing Obama’s Remarks

After Viewing Obama’s Remarks

Democrats
Barack Obama – 75%
John McCain – 25%

Democrats
Barack Obama – 85%
John McCain – 15% 

Republicans
Barack Obama – 20%
John McCain – 80%

Republicans
Barack Obama – 22%
John McCain – 78% 

Independents
Barack Obama – 50%
John McCain – 50%
 

Independents
Barack Obama – 57%
John McCain – 43%
 

Do you think that the next President of the United States should establish in-person meetings with the leadership of Iran?

Prior to Viewing Obama’s Remarks

After Viewing Obama’s Remarks

Democrats
Yes – 69%
No  –5%
Not Sure – 26%
 

Democrats
Yes – 64%
No  – 11%
Not Sure – 25%
 

Republicans
Yes – 30%
No -37%
Not Sure – 31%
 

Republicans
Yes – 32%
No – 43%
Not Sure – 25%
 

Independents
Yes – 40%
No – 30%
Not Sure – 30%

Independents
Yes – 44%
No – 29%
Not Sure – 28%

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research; Chris Borick, Ph.D., director of the Muhlenberg College Institute of Public Opinion, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).

HCD Research is a communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based marketing and communications research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393 .  Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. . For additional information on Muhlenberg College, go to www.muhlenberg.edu

 

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