Flemington, NJ, May 19, 2008 – According to a new national study conducted among 304 self-reported Democrats, Republicans and independents there was a slight increase in support for Senator Obama after viewing segments of his response to remarks made by President Bush at the Israeli Knesset.
The study was conducted during May 16-18, by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO) to obtain Americans’ perceptions of video segments of Senator Barack Obama’s response to President Bush’s remarks at the Israeli Knesset last week.
While viewing segments of the speech, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants’ emotions were measured using the Ayer Emotion Battery. Participants were also asked pre- and post-viewing questions. To view agreement curves and detailed results go to:
www.mediacurves.com.
Among the study findings:
If Barack Obama was the Democratic nominee and the 2008 presidential election was held today, which of the following candidates would you vote for?
Prior to Viewing Obama’s Response After Viewing Obama’s Response
Democrats Democrats
Barack Obama – 59% Barack Obama – 64%
John McCain – 19% John McCain – 16%
Undecided – 15% Undecided – 14%
I would not vote – 7% I would not vote – 6%
Republicans Republicans
Barack Obama – 15% Barack Obama – 17%
John McCain – 76% John McCain – 74%
Undecided – 7% Undecided – 7%
I would not vote – 2% I would not vote – 2%
Independents Independents
Barack Obama – 47% Barack Obama – 50%
John McCain – 29% John McCain – 26%
Undecided – 18% Undecided – 18%
I would not vote – 6% I would not vote – 6%
When asked to select the emotions they felt most strongly while viewing Senator Barack Obama’s response from a list of emotions, Democrats reported that “attentive” (22%) and “hopeful” (19%) were the strongest emotions felt, compared to Republicans who indicated “skeptical” (31%) and “irritated” (26%) were the strongest emotions felt. independents reported that “attentive” (29%) and “skeptical” (21%) were the strongest emotions felt while viewing his remarks.
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research or Chris Borick, Ph.D., director of the Muhlenberg College Institute of Public Opinion, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
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