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Flemington, NJ, May 15, 2008 – A new national study conducted among 585 self-reported Democrats, Republicans and Independents indicated that after viewing segments of President Bush’s remarks at the Israeli Knesset, there was no movement of support for Senator John McCain or Senator Barack Obama.
The study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO) earlier today to obtain Americans’ perceptions of video segments of President Bush’s remarks at the Israeli Knesset.
While viewing segments of the speech, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants’ emotions were measured using the Ayer Emotion Battery. Participants were also asked pre- and post-viewing questions. To view agreement curves and detailed results go to: www.mediacurves.com
Among the study findings:
If Barack Obama was the Democratic nominee and the 2008 presidential election was held today, which of the following candidates would you vote for?
| Prior to Viewing Bush’s Remarks | After Viewing Bush’s Remarks |
| Democrats Barack Obama – 67% John McCain – 16% Undecided – 14% I would not vote – 3% |
Democrats Barack Obama – 66% John McCain – 17% Undecided – 14% I would not vote – 3% |
| Republicans Barack Obama – 10% John McCain – 75% Undecided – 12% I would not vote – 2% |
Republicans Barack Obama – 10% John McCain – 78% Undecided – 10% I would not vote – 2% |
| Independents Barack Obama – 39% John McCain – 33% Undecided – 25% I would not vote – 2% |
Independents Barack Obama – 39% John McCain – 35% Undecided – 24% I would not vote – 2% |
When asked to select the emotions they felt most strongly while viewing President Bush’s remarks from a list of emotions, Democrats reported that “irritated”(20%) and “skeptical” (20%) were the strongest emotions felt, compared to Republicans who indicated “attentive” (28%) and “confident” (27%) were the strongest emotions felt. Independents reported that “attentive” (23%) and “skeptical” (18%) were the strongest emotions felt while viewing his remarks.
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research; Chris Borick, Ph.D., director of the Muhlenberg College Institute of Public Opinion, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. . For additional information on Muhlenberg College, go to www.muhlenberg.edu
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