Flemington, NJ, May 7, 2008 – A new national study conducted among 621 self-reported Democrats, Republicans and Independents indicated that after viewing excerpts of Hillary Clinton’s victory speech there was little movement among voters in support of Senator Clinton continuing the primary race. 

The study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO) earlier today to obtain Americans’ perceptions of video segments of Hillary Clinton’s victory speech last night following the Indiana Primary.

While viewing segments of the speech, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were also asked pre- and post-viewing questions regarding their support for Senator Clinton. To view detailed results and agreement curves, go to: www.mediacurves.com

Among the study findings:

• Do you think Hillary Clinton should drop out of the primary race?
  
  Obama supporters:

  	Pre-video	Post-video
  Yes	69%	68%
  No	22%	24%

  
  Clinton supporters:

  	Pre-video	Post-video
  Yes	9%	7%
  No	84%	89%

  
  McCain supporters:

  	Pre-video	Post-video
  Yes	25%	24%
  No	61%	63%

  
  Undecideds:

  	Pre-video	Post-video
  Yes	27%	27%
  No	44%	47%

  
   
• 56% of Obama supporters, 60% of McCain supporters, and 56% of Undecideds indicated that they felt “skeptical” while viewing Clinton’s speech, and 35%, 37%, and 36%, respectively, indicated it was the emotion they felt the strongest.
• Clinton supporters were overwhelmingly “hopeful” 74% of Clinton supporters indicated they felt “hopeful” while viewing Clinton’s speech 50% indicated it was the emotion they felt the strongest.

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research; Chris Borick, Ph.D., director of the Muhlenberg College Institute of Public Opinion, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).

HCD Research is a communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based marketing and communications research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. . For additional information on Muhlenberg College, go to www.muhlenberg.edu