Governor Bill Richardson's Endorsement of Obama Provides Little Boost Among Democrats and Independents


Slightly more than half of Democrats and less than half of independents feel endorsement helped

Flemington, NJ, March 21, 2008 – According to a new national study among 561 self-reported Democrats and Independents who were shown a video of  Bill Richardson endorsement of Senator Barak Obama, results suggest little change in support for the Illinois Senator.

The study was conducted by HCD Research on March 21, 2008, to obtain American’s’ views of a video in which Bill Richardson expresses his support for Senator Obama during a rally in Portland, Oregon today.

Key results:

  • Support for Obama increased less than 2% among Democrats and Independents who viewed a video of a portion of the statement.  
  • 57% of Democrats and 49% of Independents indicated that they felt that the endorsement helped Senator Obama’s Campaign

While viewing segments of the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were asked pre- and post-viewing questions regarding their support for the Democratic presidential candidates. To view detailed results and agreement curves, go to: www.mediacurves.com.

Among the study findings:

Despite how you would cast your vote, what effect does Bill Richardson’s endorsement have on the Obama campaign?

 

Total
N = 561

Registered Democrat
N = 411

Registered Independent
N = 150

1 - It helps

54.90% (308)

57.42% (236)

48.00% (72)

2 - It hurts

2.67% (15)

1.22% (5)

6.67% (10)

3 - It has no effect

36.01% (202)

36.25% (149)

35.33% (53)

4 - Do not know

6.42% (36)

5.11% (21)

10.00% (15)

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net)

HCD Research is a communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based marketing and communications research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393

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RE: Bill Richardson Endorses Barack Obama for President
by carolyndancliff (User #64304) on Friday, March 21, 2008 @ 7:13:48 PM (#625)
Governor Richardson gave quite a speech on Sen.Obama's behalf. I am a republican and if I vote democratic this year it certainly vote for Obama over Senator Clinton. There would go our defnese budget. I think Obama really needs to distance himself from his church leader, and do it quickly!
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RE: Bill Richardson Endorses Barack Obama for President
by guilford37 (User #57009) on Tuesday, March 25, 2008 @ 9:31:07 PM (#629)
well when i here the thing that the saying i just and see what going to happen what i really would like to know is what there really going to do
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RE: Bill Richardson Endorses Barack Obama for President
by trinity2b (User #205307) on Wednesday, March 26, 2008 @ 12:26:02 PM (#634)
I think bill richardson gave a nice speech. discuss how obama would do this and that. but i am still not sure if i am gonna vote for him.
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RE: Bill Richardson Endorses Barack Obama for President
by mhsaltzman (User #210252) on Friday, April 11, 2008 @ 4:02:03 PM (#663)
I think that Bill Richardson represents a more moderate segment of the Democats than does Obama. I have always thought Richardson was an independent voice for the Democrats and his endorsement does carrry some weight for me. I think he would make an excellent running mate for Obama.
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