Flemington, NJ, March 10, 2008 – A new national study among 502 male and female respondents revealed that the majority reported that Governor Eliot Spitzer should resign after viewing his apology regarding his involvement in a prostitution ring.
The communications research study was conducted today by HCD Research to obtain Americans’ perceptions of a video segment from Governor Spitzer’s press conference in which he apologized for his involvement in a prostitution ring.
While viewing the video, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. To view believability curves, go to: www.mediacurves.com
Among the study findings:
Do you believe Governor Spitzer should resign?
| |
Males |
Females |
| Yes |
65% |
62% |
| No |
16% |
16% |
| Don’t know |
19% |
22% |
Do you Believe Governor Spitzer was sincere in his apology regarding his involvement in a prostitution ring?
| |
Males |
Females |
| Yes |
34% |
26% |
| No |
48% |
50% |
| Don’t know |
16% |
24% |
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
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