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Flemington, NJ, January 25, 2008 - A new national study among 537 self-reported Democrats, Republicans and independents revealed that support for same sex marriages differed among political parties, with the majority of Democrats in favor of same sex unions and the majority of Republicans not in favor of same sex unions.

The communications research study was conducted by HCD Research during January 24-25, to obtain Americans’ perceptions of a video segment in which former Vice President Al Gore expresses his views on same sex marriages.

While viewing the video segment, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were asked pre- and post-viewing questions regarding their opinions on same sex marriages. To view detailed results and agreement curves, go to: www.mediacurves.com

“Not surprisingly, there was a significant separation in the response curves among Democrats and Republicans regarding the former vice president’s comments about same sex unions,” explained Glenn Kessler, president and CEO, HCD Research. At no point did Democrats’ response fall into the “disagree” zone, whereas Republicans throughout the video segment showed levels of disagreement or a neutral response.”

Among the study findings:

Prior to viewing the video segment:
Which of the following best describes your view on same sex marriage?

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).

HCD Research is a communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based marketing and communications research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.