Flemington, NJ, November 12, 2007 – Results of two national studies conducted among 300 self-reported Democrats and 301 self-reported Republicans revealed that support for Mitt Romney increased after viewing his new advertisement, while Senator Hillary Clinton’s new ad failed to move Democratic voters.
The communications research studies were conducted by HCD Research, during November 9-12, to obtain Democrats’ views of the Hillary Clinton and Republicans’ views of Mitt Romney before and after viewing their new advertisements.
While viewing the ads, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were asked pre- and post-viewing questions regarding their opinions of the candidates.
Among the study findings:
While there was virtually no movement among Democrats before and after viewing Senator Clinton’s new ad, Republican support for Mitt Romney increase by 8% after viewing his ad and support decreased slightly for Rudy Giuliani and Fred Thompson.
|Prior to viewing Senator Clinton Ad:||After viewing Senator Clinton Ad:|
|Prior to viewing Mitt Romney Ad:||After viewing Mitt Romney Ad:|
To view agreement curves and detailed results, go to: www.mediacurves.com The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (firstname.lastname@example.org).
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.