Flemington, NJ, October 30, 2007 – The results of a national focus group among 300 Americans revealed that while the majority supports the Bush administration’s sanctions on Iran, they also believe that the sanctions will not be effective at preventing Iran from developing nuclear weapons.
The study was conducted by HCD Research during October 29-30, to obtain Americans’ views on comments by Senator Carl Levin (D-Mich.) and Senator Lindsey Graham (R-S.C.) during an interview with CBS News Anchor Bob Schieffer regarding the Bush administration’s sanctions on Iran.
While viewing a video clip of the interview, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were also asked pre- and post-viewing questions. To view detailed results and agreement curves, go to: www.mediacurves.com
Among the study findings:
After viewing the senators’ comments, there was a moderate level of increased support for the Bush administration’s sanctions on Iran.
Prior to viewing the video clip of the interview:
|Yes – 65%||Yes – 44%||Yes – 88%||Yes – 64%|
|No – 21%||No – 35%||No – 7%||No – 20%|
|Don’t know – 14%||Don’t know – 21%||Don’t know – 5%||Don’t know – 16%|
After viewing the video clip of the interview:
|Yes – 71%||Yes – 50%||Yes – 88%||Yes – 76%|
|No – 19%||No – 33%||No – 8%||No – 15%|
|Don’t know – 10%||Don’t know – 17%||Don’t know – 4%||Don’t know – 9%|
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (firstname.lastname@example.org).
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393