Flemington, NJ, October 3, 2007 – The results of a national focus group among 302 self-reported Democrats revealed that support increased for Senator Barack Obama and decreased for Senator Hillary Clinton after viewing Senator Obama’s speech.
The study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO) during October 2-3, to obtain Americans’ views on Senator Obama’s speech at DePaul University yesterday.
While viewing segments of the speech, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were asked pre- and post-viewing questions regarding their opinions of the candidates. To view detailed results and agreement curves, go to: www.mediacurves.com
Among the study findings:
If the Democratic primary for the 2008 presidential candidate was held today, which candidate would you vote for?
Prior to viewing Senator Obama’s speech:
After Viewing Senator Obama’s Speech:
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, managing partner, HCD Research, or Chris Borick, Ph.D., director of the Muhlenberg College Institute of Public Opinion, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues.
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