Flemington, NJ, June 7, 2007 – The results of a national focus group among 396 self-reported Republicans and independents indicated that among all responders, 44% believe that Rudolph Giuliani will receive the Republican Party nomination for the 2008 election.
 
The communications research study was conducted by HCD Research, using its mediacurves.com website, during June 6-7, to obtain Americans’ views of candidates after viewing segments from the Republican debate on June 4. 

While viewing video segments of the debate, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses are recorded in quarter-second intervals and reported in the form of curves. To view agreement curves and detailed results among party affiliation, go to: www.mediacurves.com 

Participants were asked pre- and post-viewing questions regarding their opinions of the candidates.

Among the study findings:

• After viewing segments from the debate, among all responders, 44% reported that Mr. Giuliani is the most likely candidate to receive the party nomination, compared to Senator John McCain (21%) and Governor Mitt Romney (14%).

• Among Republicans and independents, 45% of Republicans and 43% of independents indicated that Mr. Giuliani was the most likely candidate to receive the nomination, compared to Senator McCain, 22% of Republicans and 20% of independents and Governor Romney, 14% of Republicans and 13% of independents. 

• Among all responders, 38% reported that Mr. Giuliani would best represent the Republican Party for the 2008 election, compared to Senator McCain (20%) and Governor Romney (15%).

• Among Republicans and independents, 37% of Republicans and 40% of independents reported that Mr.Giuliani would best represent the party, compared to Senator McCain, 22% of Republicans and 19% independents, and Governor Romney, 17% of Republicans and 14% of independents.

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
 
HCD Research specializes in conducting communications research for the pharmaceutical, food and beverage, financial and entertainment industries, among others.
Headquartered in Flemington, NJ, the company's services include traditional and web-based communications research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. 

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, managing partner, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).