Flemington, NJ, June 23, 2010 – Results from a national media study conducted among 307 viewers of a new BP ad that addresses the spill in the Gulf revealed that viewers expressed a more positive opinion of the company after watching the ad.

The study was conducted during June 21-22 by HCD Research using its MediaCurves.com® website to obtain viewers’ perceptions of a new BP commercial that addresses the recent oil spill in the Gulf.  To view detailed results go to: www.mediacurves.com.

Among the findings:

Has BP’s response to the situation in the Gulf influenced your opinion of the company?

Please indicate how BP has responded to the situation in the Gulf using a scale of 1-7 where 1 represents “not at all favorable” and 7 represents “extremely favorable”

Please indicate BP’s level of sympathy for the people in the Gulf using a scale of 1-7 where 1 represents “not at all sympathetic” and 7 represents “extremely sympathetic”

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.