| McCain | Obama | |
| Total | 27% | 73% |
| Republican | 49% | 51% |
| Democrat | 8% | 92% |
| Independent | 20% | 80% |
Flemington, NJ, November 3, 2008 – The results of a study conducted by HCD Research among 2,726 self-reported Republicans, Democrats and Independents revealed that 73% of responders reported that Senator Barack Obama will win the presidential election by a point spread of 54% to 43%, with 3% for a candidate representing another party.
The study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO) during October 31 through November 2. Detailed results of the study are available on www.mediacurves.com
During the study, participants were able to wager a virtual sum of $1,000.00 on who they believed would win the election. They were also asked who they are voting for as well as their predictions regarding key election issues such as the nation’s economy, energy, objectivity of the media, health care and other issues.
“The interesting aspect of our study is that while 80% of Republicans indicate that they are voting for John McCain, only 49% believe that he will win the election,” commented Glenn Kessler, President and CEO HCD Research.
Among the study findings:
Responders were asked, “If you could win $1,000 by predicting the winner of the Presidential election, which candidate would you say is going to win the election on November 4th?”
| McCain | Obama | |
| Total | 27% | 73% |
| Republican | 49% | 51% |
| Democrat | 8% | 92% |
| Independent | 20% | 80% |
What percentage of the total popular vote do you predict each candidate will get?
| McCain | Obama | Other | |
| Total | 43% | 54% | 3% |
| Republican | 47% | 50% | 3% |
| Democrat | 39% | 58% | 3% |
| Independent | 42% | 55% | 3% |
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research or Chris Borick, Ph.D., director of the Muhlenberg College Institute of Public Opinion, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. For additional information on Muhlenberg College, go to www.muhlenberg.edu
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