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Political Communications Impact Score (PCIS)

The PCIS is a metric score system designed to gauge the effect of communications, i.e. debates, speeches, or TV commercials during a political campaign. The metric generates a score for each candidate to illustrate the change of voters’ perception on each candidate. The higher the score is, the more beneficial the communication is for the candidate. The PCIS score is derived from the shift of voters’ support and the extent that the support shifts.

Obama Ad:
New Subject

October 30, 2008
Score:
5.0

McCain Ad:
Compare

October 29, 2008
Score:
9.3

Anti-Obama Ad:
Let Freedom Ring

October 28, 2008
Score:
6.0

Pro-Obama Ad:
Change the World

October 27, 2008
Score:
12.2

TruthAndHope.org Anti-McCain Ad
on Iraq

October 24, 2008
Score:
6.5

Anti-McCain PAC Ad
on Healthcare

October 23, 2008
Score:
12.9

McCain Ad:
Fight

October 22, 2008
Score:
11.4

Obama Ad:
Not President Bush

October 21, 2008
Score:
10.7

Sarah Palin's Appearance on
SNL

October 18, 2008
Score:
-4.7

Anti-Obama Ad:
Spending

October 17, 2008
Score:
11.4

Anti-McCain Abortion Ad
VS Anti-Obama Abortion Ad

October 16, 2008
Score:
0

Anti-Obama Ad:
Born Alive

October 15, 2008
Score:
10.8

McCain:
Stump Speech

October 14, 2008
Score:
7.6

Anti-McCain Ad:
Rage

October 13, 2008
Score:
7.7

Anti-Obama Ad:
Right Change

October 10, 2008
Score:
16.4

Tina Fey SNL Sketch on Palin


October 9, 2008
Score:
3.7

Anti-McCain Ad:
Keating

October 8, 2008
Score:
8.7

Palin on Bill Ayers


October 7, 2008
Score:
4.8

Anti-McCain Ad:
Health

October 6, 2008
Score:
-6.5

McCain's Ad:
McCain Is Right

October 1, 2008
Score:
3.8

Obama's Ad:
Zero

September 30, 2008
Score:
7.1

McCain's Ad:
Jim Johnson

September 24, 2008
Score:
11.3

Obama's Ad:
Women's Pay

September 23, 2008
Score:
2.7

Obama's Ad:
Honor

September 22, 2008
Score:
4.3

Obama's Ad:
Fundamentals

September 19, 2008
Score:
11.2

McCain's Ad:
Enough is Enough

September 18, 2008
Score:
5.4

McCain's Ad:
Disrespectful

September 17, 2008
Score:
8.1

Anti-Palin Ad:
Wildlife Record

September 16, 2008
Score:
23.3

Obama's Ad:
Still

September 15, 2008
Score:
2.7

McCain's Ad:
Education

September 12, 2008
Score:
4.8

McCain's Ad:
Lipstick On A Pig

September 10, 2008
Score:
5.9

Barack Obama's
O'Reilly Interview

September 10, 2008
Score:
7.4

Obama's Ad:
More Of The Same

September 9, 2008
Score:
3.2

McCain's Ad:
Alaska Maverick

September 8, 2008
Score:
8.2

McCain's Ad:
Joe Biden on Barack Obama

September 3, 2008
Score:
11.9

Joe Biden's
Democratic Convention Speech

September 2, 2008
Score:
14.6

Obama's Ad:
Don't Know Much

August 28, 2008
Score:
12.3

McCain's Ad:
3 AM

August 27, 2008
Score:
3.8

McCain's Ad:
Higher

August 26, 2008
Score:
9.9

Obama VS McCain:
Patriotic Speeches

August 25, 2008
Score:
2.5

Obama's Ad:
Seven

August 22, 2008
Score:
5.3

Obama VS McCain:
Economy Ads

August 21, 2008
Score:
9.9

Obama's Ad:
New Energy

August 20, 2008
Score:
17.0

McCain's Ad:
Maverick

August 19, 2008
Score:
7.5

Obama's Ad:
Washington Celebrity

August 18, 2008
Score:
1.1

McCain's Ad:
Fan Club

August 14, 2008
Score:
-3.2

Obama's Ad:
Original

August 12, 2008
Score:
13.0

McCain's Ad:
The One

August 6, 2008
Score:
-2.0

Obama's Ad:
Pocket

August 5, 2008
Score:
14.2

McCain's Ad:
Celeb

July 31, 2008
Score:
11.9

McCain on Obama Not Visiting Troops

July 29, 2008
Score:
10.9

McCain's Ad:
Pump

July 23, 2008
Score:
24.7

Obama's Ad:
America's Leadership

July 22, 2008
Score:
10.4

 

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