The PCIS is a metric score system designed to gauge the effect of communications, i.e. debates, speeches, or TV commercials during a political campaign. The metric generates a score for each candidate to illustrate the change of voters’ perception on each candidate. The higher the score is, the more beneficial the communication is for the candidate. The PCIS score is derived from the shift of voters’ support and the extent that the support shifts.
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Obama Ad: New Subject October 30, 2008 |
Score: 5.0 |
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McCain Ad: Compare October 29, 2008 |
Score: 9.3 |
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Anti-Obama Ad: Let Freedom Ring October 28, 2008 |
Score: 6.0 |
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Pro-Obama Ad: Change the World October 27, 2008 |
Score: 12.2 |
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TruthAndHope.org Anti-McCain Ad on Iraq October 24, 2008 |
Score: 6.5 |
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Anti-McCain PAC Ad on Healthcare October 23, 2008 |
Score: 12.9 |
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McCain Ad: Fight October 22, 2008 |
Score: 11.4 |
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Obama Ad: Not President Bush October 21, 2008 |
Score: 10.7 |
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Sarah Palin's Appearance on SNL October 18, 2008 |
Score: -4.7 |
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Anti-Obama Ad: Spending October 17, 2008 |
Score: 11.4 |
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Anti-McCain Abortion Ad VS Anti-Obama Abortion Ad October 16, 2008 |
Score: 0 |
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Anti-Obama Ad: Born Alive October 15, 2008 |
Score: 10.8 |
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McCain: Stump Speech October 14, 2008 |
Score: 7.6 |
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Anti-McCain Ad: Rage October 13, 2008 |
Score: 7.7 |
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Anti-Obama Ad: Right Change October 10, 2008 |
Score: 16.4 |
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Tina Fey SNL Sketch on Palin October 9, 2008 |
Score: 3.7 |
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Anti-McCain Ad: Keating October 8, 2008 |
Score: 8.7 |
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Palin on Bill Ayers October 7, 2008 |
Score: 4.8 |
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Anti-McCain Ad: Health October 6, 2008 |
Score: -6.5 |
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McCain's Ad: McCain Is Right October 1, 2008 |
Score: 3.8 |
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Obama's Ad: Zero September 30, 2008 |
Score: 7.1 |
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McCain's Ad: Jim Johnson September 24, 2008 |
Score: 11.3 |
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Obama's Ad: Women's Pay September 23, 2008 |
Score: 2.7 |
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Obama's Ad: Honor September 22, 2008 |
Score: 4.3 |
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Obama's Ad: Fundamentals September 19, 2008 |
Score: 11.2 |
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McCain's Ad: Enough is Enough September 18, 2008 |
Score: 5.4 |
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McCain's Ad: Disrespectful September 17, 2008 |
Score: 8.1 |
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Anti-Palin Ad: Wildlife Record September 16, 2008 |
Score: 23.3 |
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Obama's Ad: Still September 15, 2008 |
Score: 2.7 |
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McCain's Ad: Education September 12, 2008 |
Score: 4.8 |
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McCain's Ad: Lipstick On A Pig September 10, 2008 |
Score: 5.9 |
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Barack Obama's O'Reilly Interview September 10, 2008 |
Score: 7.4 |
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Obama's Ad: More Of The Same September 9, 2008 |
Score: 3.2 |
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McCain's Ad: Alaska Maverick September 8, 2008 |
Score: 8.2 |
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McCain's Ad: Joe Biden on Barack Obama September 3, 2008 |
Score: 11.9 |
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Joe Biden's Democratic Convention Speech September 2, 2008 |
Score: 14.6 |
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Obama's Ad: Don't Know Much August 28, 2008 |
Score: 12.3 |
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McCain's Ad: 3 AM August 27, 2008 |
Score: 3.8 |
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McCain's Ad: Higher August 26, 2008 |
Score: 9.9 |
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Obama VS McCain: Patriotic Speeches August 25, 2008 |
Score: 2.5 |
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Obama's Ad: Seven August 22, 2008 |
Score: 5.3 |
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Obama VS McCain: Economy Ads August 21, 2008 |
Score: 9.9 |
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Obama's Ad: New Energy August 20, 2008 |
Score: 17.0 |
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McCain's Ad: Maverick August 19, 2008 |
Score: 7.5 |
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Obama's Ad: Washington Celebrity August 18, 2008 |
Score: 1.1 |
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McCain's Ad: Fan Club August 14, 2008 |
Score: -3.2 |
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Obama's Ad: Original August 12, 2008 |
Score: 13.0 |
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McCain's Ad: The One August 6, 2008 |
Score: -2.0 |
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Obama's Ad: August 5, 2008 |
Score: 14.2 |
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McCain's Ad: Celeb July 31, 2008 |
Score: 11.9 |
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McCain on Obama Not Visiting Troops July 29, 2008 |
Score: 10.9 |
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McCain's Ad: Pump July 23, 2008 |
Score: 24.7 |
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Obama's Ad: America's Leadership July 22, 2008 |
Score: 10.4 |
