Flemington, NJ, March 25, 2011 – A new national media study among 865 Americans revealed that the majority of respondents indicated that recent world events including the conflicts in the Middle East and the earthquakes in Japan are receiving the appropriate media coverage.
The study was conducted by HCD Research and reported on its MediaCurves.com® website during March 18-21, to obtain Americans’ perceptions of recent and past media events, with regard to the amount of media coverage they are receiving.
Among the recent world events, the majority of respondents reported that Steve Jobs’ medical leave of absence (74%), the earthquakes in Japan (73%), the conflicts in the Middle East (71%) and the protests in Wisconsin (67%) are receiving the appropriate media coverage. Conversely, nearly half of respondents (49%) indicated that Sarah Palin’s potential 2012 presidential run was receiving too much coverage, and the majority (80%) indicated that Tiger Woods’ affairs were receiving excessive media coverage.
Among the study findings:
|
|
Too much Coverage |
Appropriate Coverage |
Not Enough Coverage |
|
Tiger Woods’ Affairs |
80% |
19% |
0% |
|
Death of Michael Jackson |
63% |
36% |
2% |
|
Sarah Palin’s possible 2012 presidential run |
49% |
42% |
9% |
|
Shootings in Tucson |
25% |
72% |
3% |
|
Death of Gary Coleman |
24% |
67% |
10% |
|
Gulf Oil Spill |
17% |
61% |
23% |
|
Steve Jobs’ Medical Leave of Absence |
15% |
74% |
10% |
|
WikiLeaks |
15% |
67% |
18% |
|
Protests in Wisconsin |
15% |
67% |
17% |
|
Earthquakes in Japan |
14% |
73% |
13% |
|
Conflicts in Middle East |
14% |
71% |
15% |
|
U.S Economic Recession |
14% |
58% |
28% |
|
September 11th Attack |
12% |
71% |
19% |
|
Indian Ocean Tsunami |
3% |
79% |
18% |
|
Death of Farrah Fawcett |
5% |
56% |
39% |
|
Tunisian Revolt |
3% |
60% |
37% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 begin_of_the_skype_highlightingend_of_the_skype_highlighting or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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