Flemington, NJ, January 20, 2011 – A new national media study among 722 Americans revealed that the majority of respondents indicated that among the recent world events, the Tucson shootings, Australian floods and the Tunisian revolt are receiving the appropriate media coverage.
The study was conducted by HCD Research and reported on its MediaCurves.com® website during January 17-18, to obtain Americans’ perceptions of recent and past media events, with regard to the amount of media coverage they are receiving.
Among the recent world events, the majority of respondents reported that the shootings in Tucson (72%), the floods in Australia (58%) and the Tunisian revolt (60%) are receiving the appropriate media coverage. Conversely, nearly half of respondents (49%) indicated that Sarah Palin’s potential 2012 presidential run was receiving too much coverage, and an overwhelming majority (80%) indicated that Tiger Woods’ affairs were receiving too much media coverage.
Among the study findings:
|
|
Too much Coverage |
Appropriate Coverage |
Not Enough Coverage |
|
Tiger Woods Affairs |
80% |
19% |
0% |
|
Death of Michael Jackson |
63% |
36% |
2% |
|
Sarah Palin’s possible 2012 presidential run |
49% |
42% |
9% |
|
Governor Stanford |
36% |
57% |
6% |
|
Prince William’s Engagement |
33% |
63% |
4% |
|
NYC Mosque/Community Center |
27% |
51% |
22% |
|
Shootings in Tucson |
25% |
72% |
3% |
|
Death of Gary Coleman |
24% |
67% |
10% |
|
Gulf Oil Spill |
17% |
61% |
23% |
|
WikiLeaks |
15% |
67% |
18% |
|
Trapped Miners in Chile |
14% |
78% |
9% |
|
U.S Economic Recession |
14% |
58% |
28% |
|
2010 World Cup |
12% |
75% |
13% |
|
September 11th Attack |
12% |
71% |
19% |
|
Elizabeth Edwards |
11% |
77% |
13% |
|
Earthquake in Haiti |
10% |
71% |
19% |
|
National Debt |
8% |
48% |
44% |
|
Bernie Madoff Coverage |
7% |
79% |
14% |
|
Iranian Election Demonstrations |
7% |
61% |
33% |
|
Indian Ocean Tsunami |
3% |
79% |
18% |
|
Death of Farrah Fawcett |
5% |
56% |
39% |
|
Tunisian Revolt |
3% |
60% |
37% |
|
Floods in Australia |
2% |
58% |
41% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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