Flemington, NJ, August 31, 2011 – A new national media study among 920 Americans revealed that the majority of respondents indicated that among the recent world events, the Casey Anthony trial was receiving excessive media attention.
The study was conducted by HCD Research and reported on its MediaCurves.com® website during August 26-30, to obtain Americans’ perceptions of recent and past media events with regard to the amount of media coverage they are receiving.
Among the recent world events, the majority of respondents reported that the Casey Anthony trial had too much coverage (62%). However, the majority Americans also indicated that other news events including the death of Amy Winehouse (63%), the U.S. debt ceiling debates (61%), the fighting in Libya (69%) and the S&P downgrade of the U.S. credit rating (63%) was receiving the appropriate media coverage.
Among the study findings:
|
|
Too much Coverage |
Appropriate Coverage |
Not Enough Coverage |
|
Tiger Woods Affair |
80% |
19% |
0% |
|
Death of Michael Jackson |
63% |
36% |
2% |
|
Casey Anthony Trial |
62% |
34% |
4% |
|
Sarah Palin’s possible 2012 presidential run |
49% |
42% |
9% |
|
Governor Stanford |
36% |
57% |
6% |
|
Prince William’s Engagement |
33% |
63% |
4% |
|
Death of Osama Bin Laden |
31% |
61% |
8% |
|
Ashton Kutcher on Two and a Half Men |
30% |
62% |
8% |
|
Death of Amy Winehouse |
29% |
63% |
8% |
|
NYC Mosque/Community Center |
27% |
51% |
22% |
|
Shooting in Tucson |
25% |
71% |
4% |
|
Death of Gary Coleman |
24% |
67% |
10% |
|
U.S Debt Ceiling Debates |
22% |
61% |
17% |
|
NFL Lockout |
20% |
65% |
15% |
|
Sexual Assault Charges - Dominique Strauss-Kahn |
19% |
69% |
12% |
|
Gulf Oil Spill |
17% |
61% |
23% |
|
Death of Elizabeth Taylor |
16% |
75% |
10% |
|
Budget Crisis |
15% |
65% |
20% |
|
WikiLeaks |
15% |
67% |
18% |
|
2012 Election |
15% |
65% |
20% |
|
U.S Economic Recession |
14% |
58% |
28% |
|
Earthquake in Virgina |
14% |
71% |
15% |
|
Trapped Miners in Chile |
14% |
78% |
9% |
|
Eathquake in Japan |
14% |
73% |
13% |
|
Fighting in Libya |
14% |
69% |
17% |
|
S&P Downgrade of US Credit Rating |
14% |
63% |
22% |
|
September 11th Attack |
12% |
71% |
19% |
|
2010 World Cup |
12% |
75% |
13% |
|
Elizabeth Edwards |
11% |
77% |
13% |
|
Earthquake in Haiti |
10% |
71% |
19% |
|
Iranian Election Demonstrations |
7% |
61% |
33% |
|
Bernie Madoff Coverage |
7% |
79% |
14% |
|
National Debt |
6% |
48% |
45% |
|
Death of Farrah Fawcett |
5% |
56% |
39% |
|
Indian Ocean Tsunami |
3% |
79% |
18% |
|
Tunisian Revolt |
2% |
58% |
40% |
|
Floods in Australia |
1% |
59% |
40% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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