Flemington, NJ, May 4, 2010 – Results of a new study among 803 Americans revealed that men reported a greater change in precautionary behavior than women in response to the recent attempted bombing in Times Square.
The study was conducted from May 3 to 4 by HCD Research using its MediaCurves.com® website, to obtain Americans’ perceptions of their personal safety in light of the recent attempted bombing in Times Square in New York City. To view detailed results go to: www.mediacurves.com.
While 85% of women indicated that they have not changed their behavior or lifestyle after becoming aware of the attempted bombing, fewer men (77%) reported that they have not changed their behavior. Based on a 1 to 7 scale, a higher percentage of men (4.3) also indicated that they felt more at risk of a bombing occurring near them than women (3.4). However, when asked to indicate their level of concern that a bombing might occur near them based on a 1 to 7 scale, women rated their concern (3.7) higher than men (3.5).
Among the findings:
Please indicate how you have changed your behavior or life style since becoming aware of the recent Times Square bombing attempt. Check all that apply.
|
|
Men |
Women |
|
Decrease air travel |
15% |
7% |
|
Decreased travel by other means of public transportation |
10% |
6% |
|
Decrease dinning out |
7% |
3% |
|
Avoid going to crowded events |
16% |
8% |
|
Spend more time at home |
17% |
10% |
|
Other changes of behaviors |
4% |
1% |
|
None - I have not changed any of my behavior or life style |
77% |
85% |
Please indicate how much risk you think there is that a bombing will occur near you, where 1 indicates "No Risk" and 7 indicates "Extremely High Risk."
|
|
Men |
Women |
|
Mean |
4.3 |
3.4 |
Please indicate your level of concern regarding the likelihood of a bombing occurring near you. Use a scale from 1 to 7, where 1 indicates "Not At All Concerned" and 7 indicates "Extremely Concerned."
|
|
Men |
Women |
|
Mean |
3.5 |
3.7 |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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