Flemington, NJ, April 13, 2010 – A new media study among 1,061 Americans revealed that the majority of responders (80%) indicated that there has been too much media coverage regarding the topic of Tiger Woods’ extramarital affairs.
The study was conducted during April 9-13 by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of media coverage of various news events in the past decade. To view detailed results go to: www.mediacurves.com.
The number of viewers who rated Tiger Woods’ media coverage as excessive (80%) exceeded the number of viewers who reported that there was too much media coverage of Michael Jackson’s death (65%). National issues were rated as most engaging by respondents, with 88% indicating that they were “extremely engaged” or “engaged” in the topic of the September 11th attacks, and 81% indicating that they were “extremely engaged” or “engaged” in the topic of the U.S. economic recession.
According to Glenn Kessler, president and CEO, HCD Research, the media coverage surrounding Tiger Woods has been excessive. “Tiger Woods’ coverage has set a new standard for over-covering a story,” commented Kessler.
Among the findings:
With regards to each topic, please indicate whether you feel there has been:
|
|
Tiger Woods’ Affairs |
Michael Jackson’s Death |
|
Too much media coverage of this event |
80% |
65% |
|
Appropriate media coverage of this event |
19% |
33% |
|
Not enough media coverage of this event |
0% |
2% |
Please indicate how engaged you are in each topic when you are exposed to it in the media.
|
|
Tiger Woods’ Affairs |
Michael Jackson Death |
9/11 Attacks |
Economic Recession |
|
Extremely engaged in the topic |
5% |
10% |
51% |
38% |
|
Engaged in the topic
|
20% |
23% |
37% |
43% |
|
Somewhat engaged in the topic |
46% |
39% |
10% |
17% |
|
Not at all engaged in the topic |
29% |
28% |
2% |
2% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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