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Parents Say "No" to Government Regulation of Toys in Fast Food Kids' Meals


Fast Food Kids Meals
Majority believe banning toys from fast food meals would not impact childhood obesity rates

Flemington, NJ, April 2, 2010 – A new media study among 301 viewers of a video clip highlighting potential government regulation of toys in fast-food kids’ meals revealed that the majority of parents (82%) reported that the U.S. government should not regulate toys in fast-food kids’ meals.

The study was conducted during March 26-29 by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of a video clip featuring potential government regulation of toys being provided to kids with fast-food restaurant meals. To view detailed results go to: www.mediacurves.com.

The majority of parents (77%) indicated that child obesity rates would stay the same if toys were banned from fast-food restaurant meals. In addition, the vast majority of viewers (93%) reported that parents and family members are better judges of what food is good for a child, compared to 7% of viewers who indicated that the U.S. government was a better judge of child nutrition.

Among the findings:

Should the United States government regulate a fast-food restaurant’s ability to include toys in kids’ meals?

 

Total

Yes

18%

No

82%

If toys were banned from fast-food kids’ meals, the national childhood obesity rate would:

 

Total

Increase

2%

Decrease

20%

Stay the same

77%

Who do you think is a better judge of what food is good for a child?

 

Total

A child's parents and family

93%

The United States government

7%

While viewing the video, participants indicated their perceived levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

COMMENTS
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Interesting  
1 vote(s)  
RE: Fast Food Kids Meals
by starfall4858 (User #224321) on Friday, April 2, 2010 @ 9:07:54 AM (#5395)
The US government has no busniess telling us what to feed our children! PERIOD!
Reply
RE: Fast Food Kids Meals
by suzanne8179 (User #266775) on Wednesday, March 13, 2013 @ 4:10:03 PM (#8434)
The fact that so many kids are obese, and companies like McDonalds profit from others pain is not right. McDonalds does not care about your kids your mom or anyone except the green man that lines there pockets. I think its a good idea to put these corporations in the spotlight, and do something to lessen the profits they make at the expense of our children.
Reply
RE: Fast Food Kids Meals
by blackhillsgold (User #231958) on Friday, April 2, 2010 @ 9:07:54 AM (#5396)
It is not the toys that are making children obese. I have 3 children, only one is bordering obese, the other two are quite fit. They all eat the same amount of fast food.
Reply
Interesting
1 vote(s)  
RE: Fast Food Kids Meals
by SMITTY41282 (User #237913) on Friday, April 2, 2010 @ 9:07:54 AM (#5397)
A JUSTIFIABLE CAUSE. PARENTS WHO ALREADY MAKE HEALTHY CHOICES WILLNOT BE AFFECTED AND PARENTS WHO DONT NEED HELP
Reply
RE: Fast Food Kids Meals
by rinsokid (User #237084) on Friday, April 2, 2010 @ 9:07:54 AM (#5398)
I think the government is in everyone's business too much on every level,and should be concerned with other problems,not what people are or aren't eating.
Reply
RE: Fast Food Kids Meals
by schneidershe (User #238497) on Friday, April 2, 2010 @ 9:07:54 AM (#5399)
I do think that parents let kids eat at fast food restaurants way too much. This might help in reducing the amount of kids meals purchased.
Reply
RE: Fast Food Kids Meals
by prpldy (User #227498) on Friday, April 2, 2010 @ 9:07:54 AM (#5400)
The government regulates way too many of our choices now. They have more important things to worry about than whether a toy is in a healthy or unhealthy meal.
Reply
Insightful
1 vote(s)  
RE: Fast Food Kids Meals
by robersonj (User #238570) on Friday, April 2, 2010 @ 9:07:54 AM (#5401)
The government is stupid! Vote them out in November!
Reply
RE: Fast Food Kids Meals
by freebird69 (User #236763) on Friday, April 2, 2010 @ 9:07:54 AM (#5402)
I think it is up to the parents soley what there childern eat, but it would be nice if the fast food would help by making healhier meals that kids would like , and have to choose from.
Reply
RE: Fast Food Kids Meals
by darlyn63 (User #235421) on Friday, April 2, 2010 @ 9:07:54 AM (#5403)
I believe it is up to the parents/family to make the decisions on what they are feeding their children. Schools also have to make healthier choices for kids to have at lunch. Maybe teach, along with the parents the choices they make now, how it will effect their future health. And keeping PE in school, taking away activities doesn't help either. A toy should not be an incentive for eating healthier.
Reply
RE: Fast Food Kids Meals
by donna42mass (User #236918) on Friday, April 2, 2010 @ 9:07:54 AM (#5404)
too much government is not good and this is another example
Reply
RE: Fast Food Kids Meals
by sweetipiez (User #236732) on Friday, April 2, 2010 @ 9:07:54 AM (#5405)
Doesn't it seem like the US Government is trying to become too involved in peoples lives? What happened to Democracy in America?
Reply
RE: Fast Food Kids Meals
by deniseg (User #238308) on Friday, April 2, 2010 @ 9:07:54 AM (#5406)
I just can't see the government telling people what they can eat or a company that they can't offer incentives. Where does it stop?
Reply
RE: Fast Food Kids Meals
by karenv828 (User #237079) on Friday, April 2, 2010 @ 9:07:54 AM (#5407)
i think parents are the responsible ones for what their children eat...if the children are overweight, maybe cps should become involved since it is "abuse"
Reply
RE: Fast Food Kids Meals
by cindi0408 (User #237430) on Friday, April 2, 2010 @ 9:07:54 AM (#5408)
Parents should control their child's intake. The toys are a big thing and shouldn't be taken away from the child.
Reply
RE: Fast Food Kids Meals
by Joyce S Perkins-Hertter (User #237464) on Friday, April 2, 2010 @ 9:07:54 AM (#5409)
the goverment is taking over our live's
Reply
Insightful
1 vote(s)  
RE: Fast Food Kids Meals
by danschendel (User #234752) on Friday, April 2, 2010 @ 9:07:54 AM (#5410)
Parents should be, and need to be responsible for the health of their children. Putting the blame on someone else is just putting blame where it shouldn't be.
Reply
RE: Fast Food Kids Meals
by kizziroc (User #236223) on Friday, April 2, 2010 @ 9:07:54 AM (#5411)
It's not that their eating a lot it just means that combined genes decide that and you could control your child's intake on all meals meaning cooking healthy frequently throughout the week, and also to stay active in some form . I think that would help out a lot in the obesity problems in the U.S.
Reply
RE: Fast Food Kids Meals
by haiku4u56 (User #54120) on Friday, April 2, 2010 @ 9:07:54 AM (#5412)
There are so many problems facing this country right now i just don't think the federal government should be monitoring the toys in happy meals. While I agree that fast food is not a good thing for kids to be eating and the restaurants should try to offer more healthy versions of their food and smaller portions, I really hate to see the government intervening and regulating the industry.
Reply
RE: Fast Food Kids Meals
by Zoobie (User #237495) on Friday, April 2, 2010 @ 9:07:54 AM (#5413)
As an adult I buy happy meals because the servings are smaller and I don't need the larger burgers or fries. I actually collect the toys. HaHa.
Reply
RE: Fast Food Kids Meals
by murphyc1 (User #233377) on Friday, April 2, 2010 @ 9:07:54 AM (#5414)
the thought of banning childrens toys in fast food restaurants because the government feels it has some connection with childhood obesity is just rediculous. if your child has weight problems he or she should not be eating fast food......just seems like another way to give the government more power over our lives...its just a matter of time before the government says you need a permit to use the bathroom....whats next....:( freedom of choice is something we really take for granted and we are loosing it more and more each day....you dont want your kid to be fat dont let him eat fatty foods.....
Reply
RE: Fast Food Kids Meals
by arkydoodlebug (User #237123) on Friday, April 2, 2010 @ 9:07:54 AM (#5415)
The government has enough to contend with their own problems. They need to leave people alone and let them have a Happy Meal when they want. Getting very ridiculous now!!!!
Reply
RE: Fast Food Kids Meals
by mbarnes72 (User #237155) on Friday, April 2, 2010 @ 9:07:54 AM (#5416)
I think that it doesn't matter if you put a toy in a lunch or not, the most important is that the food is GOOD for them and they should be rewarded for eating the right food for them.
Reply
RE: Fast Food Kids Meals
by SharonKK (User #235831) on Friday, April 2, 2010 @ 9:07:54 AM (#5417)
This was news to me--I had not heard about this potential ban against toys at fast-food places. I agree that a child's diet improvement starts at home--most don't eat fast food more than a couple times a week.
Reply
RE: Fast Food Kids Meals
by tyannaib (User #237530) on Friday, April 2, 2010 @ 9:07:54 AM (#5418)
I think the government trying to regulate toys with meals is a waste of time,effort and money.For one thing it's been going on too long and for another,as the woman said,it starts at home.It's kinda like closing the barn door after the horse gets out.
Reply
RE: Fast Food Kids Meals
by claytonsarasota3 (User #235781) on Friday, April 2, 2010 @ 9:07:54 AM (#5419)
agree fast food is not very good for us but do not want govt. involved
Reply
RE: Fast Food Kids Meals
by claytonsarasota3 (User #235781) on Friday, April 2, 2010 @ 9:07:54 AM (#5420)
no govt. involvement please
Reply
RE: Fast Food Kids Meals
by CCCMK12345 (User #235123) on Friday, April 2, 2010 @ 9:07:54 AM (#5421)
I think it is the parents responsibility to GOVERN how and what their kids eat , not the GOVERNMENTS responsibility.
Reply
RE: Fast Food Kids Meals
by julesunder4 (User #235105) on Friday, April 2, 2010 @ 9:07:54 AM (#5422)
I think resteraunts need to add grilled chicken strip and fruit. Everything is fattening... We buy grilled chicken sandwiches and cut them up...
Reply
RE: Fast Food Kids Meals
by ARIZONA169 (User #238292) on Friday, April 2, 2010 @ 9:07:54 AM (#5423)
the g-ment shoul stay out of pepople personal choises
Reply
RE: Fast Food Kids Meals
by pappateddy (User #237337) on Friday, April 2, 2010 @ 9:07:54 AM (#5424)
I don't really like the Government having anymore controll then they already have,but I feel most people don't know what's good for them selfs.So all you parents out there do some real research on what's really healthy!
Reply
RE: Fast Food Kids Meals
by paulabounds (User #235452) on Friday, April 2, 2010 @ 9:07:54 AM (#5425)
I think it now up to the parents to feed their children the right way and I am very unhappy with the food I see that the local schools are feeding kids
Reply
blfVIFwBDPUzSlh
by Diana (Anonymous User) on Wednesday, January 23, 2013 @ 12:11:22 AM (#8346)
Hi Jeannie, as always, prceeft. Gorgeous outfit, the combination of orange and black have always loved. The wrinkle in the waist remains in place. Today the wind was not attacking your hair, prceeft as well. I like the change of sunglasses, are nice. The set is very successful shoe bag, a beautiful pastel touch. The pictures today are a bit far Happy day!
Reply
RE: Fast Food Kids Meals
by ajsweeney (User #237599) on Friday, April 2, 2010 @ 9:07:54 AM (#5426)
My children actually choose things like apples and fruit over french fries in a restaurant because we practice healthy eating at home. When you compare caloric intake/nutritional value of a Happy Meal to most freezer meals which many parents rely on, the Happy Meal is much healthier. The government should not meddle where they have no business meddling.
Reply
RE: Fast Food Kids Meals
by NancyD (User #237148) on Friday, April 2, 2010 @ 9:07:54 AM (#5427)
I am glad this survey touched on this, I think its an important thing to be concerned about, the federal government seems to have reverted to socialism and I am tired of it.
Reply
Insightful
1 vote(s)  
RE: Fast Food Kids Meals
by tryasmile (User #230619) on Friday, April 2, 2010 @ 9:07:54 AM (#5428)
interesting, i had no idea they were trying this approach. Getting the kids more exercise would help more than taking the toys away. Moderation in foods is the key, learned at home.
Reply
Informative
1 vote(s)  
RE: Fast Food Kids Meals
by emdus6470 (User #218714) on Friday, April 2, 2010 @ 9:07:54 AM (#5429)
it should be up to the parent to choose what the kid eats. The last time I checked this country we call USA was not communist. Guess I was wrong. The Government is trying to make all our choices.
Reply
Insightful
1 vote(s)  
RE: Fast Food Kids Meals
by KXDYER (User #237243) on Friday, April 2, 2010 @ 9:07:54 AM (#5430)
I think our government is controlling too much of our lives now. They need to stay out of the parent's business
Reply
Interesting
1 vote(s)  
RE: Fast Food Kids Meals
by Holley01 (User #267758) on Thursday, April 25, 2013 @ 4:21:17 PM (#8460)
I don't think that the government should have anything to do with what we are feeding our kids but I also don't believe that kids should eat fast food everyday.
Reply
RE: Fast Food Kids Meals
by bibi12 (User #268666) on Thursday, May 30, 2013 @ 3:41:57 PM (#8465)
No necesariamente es por ello la consecuencia de la obesidad en los niƱos.
Reply
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