Flemington, NJ, April 2, 2010 – A new media study among 301 viewers of a video clip highlighting potential government regulation of toys in fast-food kids’ meals revealed that the majority of parents (82%) reported that the U.S. government should not regulate toys in fast-food kids’ meals.
The study was conducted during March 26-29 by HCD Research using its MediaCurves.com® website, to obtain viewers’ perceptions of a video clip featuring potential government regulation of toys being provided to kids with fast-food restaurant meals. To view detailed results go to: www.mediacurves.com.
The majority of parents (77%) indicated that child obesity rates would stay the same if toys were banned from fast-food restaurant meals. In addition, the vast majority of viewers (93%) reported that parents and family members are better judges of what food is good for a child, compared to 7% of viewers who indicated that the U.S. government was a better judge of child nutrition.
Among the findings:
Should the United States government regulate a fast-food restaurant’s ability to include toys in kids’ meals?
If toys were banned from fast-food kids’ meals, the national childhood obesity rate would:
|
|
Total
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Increase
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2%
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Decrease
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20%
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Stay the same
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77%
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Who do you think is a better judge of what food is good for a child?
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Total
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A child's parents and family
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93%
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|
The United States government
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7%
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While viewing the video, participants indicated their perceived levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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