Follow MediaCurves™:
Share This Story:
Send This Study to a Friend
Bookmark this page
Digg
Share on Facebook
LinkedIn

Best MediaCurves Studies of 2009, number 1: Cat is Out of the Bag: Americans Believe Tiger Had Affair with Rachel Uchitel


Nearly one-third of Americans have a more negative perception of Tiger Woods

Flemington, NJ, December 2, 2009 – A new media study among 301 Americans revealed that among the rumors regarding Tiger Woods’ accident, his alleged affair with Rachel Uchitel was the rumor that most respondents believed to be true.

The study was conducted by HCD Research using its MediaCurves.com® website on December 1-2 to obtain perceptions of the various rumors being spread about Tiger Woods’ car accident on Friday, November 27. To view interest curves and detailed results go to: www.mediacurves.com

Nearly one-third of Americans indicated that they now have a more negative perception of Tiger Woods and 18% stated that they were less likely to purchase products endorsed by Tiger Woods. More than half of the respondents (57%) reported that they saw the story on Facebook and 74% viewed the coverage on television. 

Among the findings:

Which of the following recent rumors do you believe about Tiger Woods? Select all that apply.  

 

Total

He cheated on his wife, Elin Nirdegren, with New York night club hostess Rachel Uchitel

41%

His wife, Elin Nidegren, tried to attack him with a golf club during a fight

29%

His wife, Elin Nidegren, scratched his face after learning that he was having an affair

29%

He was under the influence of prescription pain medicine while driving

14%

His wife, Elin Nidegren, used a golf club to break his car window in order to rescue him

37%

None of the above

19%

Has this incident changed your perception of Tiger Woods?

 

Total

Yes, I have a more negative perception of Tiger Woods now

30%

Yes, I have a more positive perception of Tiger Woods now

4%

No change

66%

Has this incident changed your likelihood of purchasing products endorsed by Tiger Woods?  

 

Total

Yes, I am more likely to purchase products endorsed by Tiger Woods

4%

Yes, I am less likely to purchase products endorsed by Tiger Woods

18%

No change

78%

Please indicate where you saw coverage, posts, news, updates, etc. related to Tiger Woods’ car accident. Select all that apply.  

 

Total

Television/news

74%

News site

62%

Email

9%

Social media site

30%

Phone call, text, etc.

4%

Word of mouth

41%

Newspaper/magazine

26%

Other

5%

Please indicate which social media sites you saw coverage, posts, new updates, etc. related to Tiger Woods’ car accident. Select all that apply.  

 

Total

Facebook

57%

Twitter

27%

MySpace

16%

Digg

6%

LinkedIn

7%

Blogs

27%

Youtube

17%

Other

31%

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.    

COMMENTS
Reply Send This Thread to a Friend

RE: Tiger Woods Accident
by mstevens65 (User #229180) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3741)
everyone has personel problems, let it be
Reply
RE: Tiger Woods Accident
by helfercr (User #229022) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3742)
Don't like Tiger Woods to begin with
Reply
RE: Tiger Woods Accident
by pando73 (User #217459) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3743)
honestly I could care less about him but I think the constantly making the police wait and cancelling a meating with them was his biggest mistake. It certainly made things look bad whether they were or not
Reply
RE: Tiger Woods Accident
by hairforu (User #213879) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3744)
I BELIEVE TIGAR WOODS LIKE ANYONE ELSE DESERVES COURTESY AND PRIVACY IN HIS PERSONAL LIFE. THE NEWS MEDIA LOVES TO CRANK UP ANYTHING FOR NEWS PURPOSES. LET THE GUY ALONE HE HAS A RIGHT TO A LIFE.
Reply
RE: Tiger Woods Accident
by wh8what (User #227998) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3745)
wonder what really happened...
Reply
RE: Tiger Woods Accident
by jenniekehr (User #51253) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3746)
I wish they would just leave him alone.
Reply
RE: Tiger Woods Accident
by jewelrynmore (User #205457) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3747)
he just needs to be left alone. it was a mistake or accident
Reply
RE: Tiger Woods Accident
by Brentonm (User #225577) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3748)
The most irritating thing, is that if/when the true story comes out, Tiger looses a lot of credibility.
Reply
RE: Tiger Woods Accident
by maggie30342 (User #202882) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3749)
i would like to know more form his mouth directly and see if that is true or not
Reply
RE: Tiger Woods Accident
by wmmccall (User #227194) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3750)
Woods harms himself by his silence. Who knows the truth at this point?
Reply
RE: Tiger Woods Accident
by dougclay (User #216768) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3751)
If he gets all the money for endorsements, he gets all the scrutiny that comes with it.
Reply
RE: Tiger Woods Accident
by foodboy60 (User #209199) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3752)
TIGER WOODS IS THE GREATEST GOLFER ALIVE.HE HAS DONE MORE FOR THE SPORT THAN OTHERS.
Reply
RE: Tiger Woods Accident
by franky09 (User #226886) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3753)
IIF TIGER WOODS WANTS TO TALK ABOUT LET HIM IF NOT LEAVE HIIM A LONE
Reply
RE: Tiger Woods Accident
by tdehne (User #227526) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3754)
How many sponsoships will he lose due to his accident?
Reply
wMvJmMAhrXgSjDInA
by Hakan (Anonymous User) on Tuesday, January 22, 2013 @ 9:25:47 PM (#8344)
Very nice blouse, fits you very well. I know what you mean about only hviang Wednesday off, me too, but I opted to take Thursday and Friday as PTO days didn't want to come back mid-week lol
Reply
xkFdHvONhGbrkLaG
by xwjzvpilt (Anonymous User) on Friday, January 25, 2013 @ 11:48:39 PM (#8362)
1oWUHL , [url=http://wxnbhtaenhsx.com/]wxnbhtaenhsx[/url], [link=http://auhhzefybyqu.com/]auhhzefybyqu[/link], http://rzhxqmstzazg.com/
Reply
RE: Tiger Woods Accident
by Leevitt (User #218295) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3755)
Need more information before I can reasonably draw a conclusion about the effects this will have on my perception of Woods.
Reply
RE: Tiger Woods Accident
by ladyduckwest (User #201922) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3756)
he that is without problems cast the first stone!
Reply
RE: Tiger Woods Accident
by dnldcow (User #231747) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3757)
intersting
Reply
RE: Tiger Woods Accident
by fun2bmemt (User #229991) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3758)
There are rumors surfacing of another affair. His wife is beautiful I hope that for her sake, the kids, and himself that these allegations turn out to be false.
Reply
RE: Tiger Woods Accident
by parrots7 (User #229743) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3759)
i liked this survey and i love tiger woods!! hope the truth clears him!!
Reply
RE: Tiger Woods Accident
by ms1323 (User #213660) on Wednesday, December 2, 2009 @ 1:11:18 PM (#3760)
I think it is OK for the media to report on this accident because Tiger Woods is news worthy, as long as they don't go overboard and misuse their positions in the media to simply spread rumors and inuendo to make it look worse than it really was, thereby damaging his reputation.
Reply
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-4865898-1"); pageTracker._initData(); pageTracker._trackPageview();