Flemington, NJ, November 10, 2009 – A new media study among 303 viewers of a news clip discussing a woman who plans to broadcast coverage of her giving birth on the internet revealed that the majority of viewers (75%) reported that they would not watch the coverage of the delivery.
The study was conducted by HCD Research using its MediaCurves.com® website on November 9-10 to obtain viewers’ perceptions of a news clip about a pregnant woman documenting her pregnancy online as a way to educate others. To view interest curves and detailed results go to: www.mediacurves.com.
The majority of viewers (53%) did not think there was educational value in broadcasting video coverage of child birth on the internet. In addition, the majority of viewers (60%) did not think it was ethical to put such video content online. The majority of viewers (52%) reported that they might use online social media to read or discuss the coverage of this delivery with 40% reporting that they might use Facebook to read about or discuss the coverage of this woman giving birth.
Among the findings:
Would you watch this online broadcast a woman giving birth?
|
|
Total |
|
Yes |
25% |
|
No |
75% |
Do you think there is educational value of broadcasting video coverage of child birth on the internet?
|
|
Total |
|
Yes |
47% |
|
No |
53% |
Do you think it is ethical to put video content of a woman giving birth on the internet?
|
|
Total |
|
Yes |
40% |
|
No |
60% |
Please select all the social media that you might use to read or discuss the coverage of this birth. Select all that apply.
|
|
Total |
|
|
40% |
|
MySpace |
19% |
|
|
17% |
|
|
3% |
|
Blogs |
17% |
|
Digg |
2% |
|
Other |
10% |
While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
I agree that this is in line with a reality show, and personally I would not watch it. This is a beautiful moment to be shared with your mate, not the world.