Follow MediaCurves™:
Share This Story:
Send This Study to a Friend
Bookmark this page
Digg
Share on Facebook
LinkedIn

New Google Feature ‘Dashes' Viewers Confidence in On-Line Search Confidentially


Google Dashboard
More than half of viewers will use Yahoo as an alternative search engine

Flemington, NJ, November 9, 2009 – A new media study among 295 viewers of a news clip featuring Google’s new Dashboard, which allows users to view information about their previous searches, revealed that more than one-third of viewers (38%) reported that they will use Google’s search engine less frequently after learning of the feature.

The study was conducted by HCD Research using its MediaCurves.com® website on November 6-9 to obtain viewers’ perceptions of a news clip about Google’s new Dashboard feature. To view interest curves and detailed results go to: www.mediacurves.com.

Among the viewers who reported that they would use Google less, more than half (52%) reported that they would use Yahoo as their alternative search engine. In addition, the average confidence rating, which was measured on a scale from 1-7 with regard to the confidentially of their online searches, decreased from 4 to 2 after viewing the video. Nearly half of the viewers (48%) stated that they were “not at all comfortable” with search engine companies monitoring and collecting data from their searches.

Among the findings:

After viewing this video, how will your use of Google’s search engine change? 

 

Total

I will use Google's search less

38%

I will use Google's search more

6%

I will use Google's search the same amount

50%

I will still not use Google's search

5%

 Which search engines will you use as an alternative to Google?

 

Total

Yahoo

52%

Bing

29%

Ask.com

12%

AltaVista

3%

ChaCha

0%

Lycos

2%

AOL Search

6%

Other

24%

 Please rate on a scale of 1-7 how confident you are that the information you view on the internet is confidential and can only be seen by you, where 1 represents “Not at all confident” and 7 represents “Extremely confident.”  

 

Before Video

After Video

1- “Not at all confident”

9%

46%

2

15%

19%

3

15%

12%

4

17%

9%

5

20%

7%

6

17%

4%

7- “Extremely confident”

8%

3%

Mean

4

2

 Please rate on a scale of 1-7 how comfortable you are with search engine companies monitoring and collecting data from your searches, where 1 represents “Not at all comfortable” and 7 represents “Extremely comfortable.”  

 

Before Video

1- “Not at all comfortable”

48%

2

19%

3

13%

4

7%

5

7%

6

4%

7- “Extremely comfortable”

3%

Mean

2

 While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. 

COMMENTS
Reply Send This Thread to a Friend

RE: Google Dashboard
by kbono1 (User #229964) on Monday, November 9, 2009 @ 5:05:37 PM (#3224)
Being a Business Intelligence Expert myself I realize the value of the data that Google collects. If you are uncomfortable about what you are doing on the internet perhaps you shouldn't do it. As long as personal bank information and credit card accounts aren't kept the data is valuable and no different than what is done on Barne's and Noble and other sites.
Reply
eDzYkbWqBh
by Carlos (Anonymous User) on Wednesday, February 29, 2012 @ 5:06:05 PM (#7401)
As I urdtnseand it, while you can delete your own search history (so that it no longer appears in something that the Google toolbar as history) this does not remove the data stored on Google's backend the IP address is still correlated with the search string, and that information is anonymized' by removing the last set of numbers in the IP address.
Reply
UaGNDtmWvIlZay
by qcizhtopw (Anonymous User) on Thursday, March 1, 2012 @ 11:38:25 AM (#7416)
MK18Gi mfwdswpgcbhu
Reply
DdHihFzXFsjH
by drewqdyffq (Anonymous User) on Sunday, March 11, 2012 @ 1:08:28 AM (#7444)
n7eAMn axwkivsyfjfg
Reply
KIWKpziOFwlBpFOUWhm
by Annemarie (Anonymous User) on Thursday, July 26, 2012 @ 1:29:31 AM (#7837)
My programmer is tynirg to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he's tryiong none the less. I've been using WordPress on a variety of websites for about a year and am nervous about switching to another platform. I have heard good things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any kind of help would be greatly appreciated!
Reply
QmoXsQFzPxLEsyjeY
by pwkyuusaw (Anonymous User) on Thursday, July 26, 2012 @ 9:02:19 AM (#7841)
9npC4p gsjuwhqpehti
Reply
aHwpuTLpBZ
by duhpze (Anonymous User) on Friday, July 27, 2012 @ 1:51:57 PM (#7853)
QMWnqp , [url=http://kovalujnkuvy.com/]kovalujnkuvy[/url], [link=http://ohofvugcqwnz.com/]ohofvugcqwnz[/link], http://lpsgpeactkao.com/
Reply
XbaReaFRgt
by rkzonfnz (Anonymous User) on Saturday, July 28, 2012 @ 6:12:51 PM (#7855)
ApHdox , [url=http://gcnhmjjftdkf.com/]gcnhmjjftdkf[/url], [link=http://zswoaqbmtpys.com/]zswoaqbmtpys[/link], http://swuirwwumwlx.com/
Reply
hfxGMXBluFWFK
by rolrhjuco (Anonymous User) on Wednesday, March 14, 2012 @ 10:58:39 AM (#7464)
oFMk0p , [url=http://mvttwtcltiaj.com/]mvttwtcltiaj[/url], [link=http://wtlpapfmsldk.com/]wtlpapfmsldk[/link], http://logivldjmirp.com/
Reply
rOJxKeivGyFv
by Rainy (Anonymous User) on Saturday, June 16, 2012 @ 6:23:56 PM (#7725)
Hi there,First I just want to say thank you so much that you created this scprits and that is what am looking for. I used it to convert my Drangonfly CMS to PhpBB 3.X I got stuck where the script is looking for bbbanlist table and my table is bbdisalow. Can you give me instruction where I can change the table name on the script to march the table name on the Dragonfly? Thanks
Reply
olLkkcNvirxtQJSjN
by mkpxwxy (Anonymous User) on Sunday, June 17, 2012 @ 2:17:48 PM (#7737)
onGaEl nknywwsnloqy
Reply
CYtUPJERUmy
by svbhkiu (Anonymous User) on Sunday, June 17, 2012 @ 7:28:16 PM (#7746)
mdZSQd , [url=http://umwkcqejnctw.com/]umwkcqejnctw[/url], [link=http://jzwvloojbifx.com/]jzwvloojbifx[/link], http://jxdzckpxkkqi.com/
Reply
wcvkndaIaOSDQp
by vucxtndvu (Anonymous User) on Monday, June 18, 2012 @ 7:35:41 PM (#7763)
bnKbmO zdrqdxvsread
Reply
lEPcYuFKTAL
by fojhymf (Anonymous User) on Tuesday, June 19, 2012 @ 12:41:46 AM (#7770)
qH08eh , [url=http://lrmdwnlfzvwz.com/]lrmdwnlfzvwz[/url], [link=http://vgvuucquaqhh.com/]vgvuucquaqhh[/link], http://waotiqjtxrox.com/
Reply
RE: Google Dashboard
by senorshangy (User #230711) on Monday, November 9, 2009 @ 5:05:37 PM (#3225)
alarming information.
Reply
RE: Google Dashboard
by Lindacat (User #66453) on Monday, November 9, 2009 @ 5:05:37 PM (#3226)
I'm stunned at the info I learned from this survey.
Reply
RE: Google Dashboard
by SetTheRays (User #230525) on Monday, November 9, 2009 @ 5:05:37 PM (#3227)
It's nice to be informed about those types of things!
Reply
RE: Google Dashboard
by ramah1 (User #218149) on Monday, November 9, 2009 @ 5:05:38 PM (#3228)
The was a very enlightening story and very scary. I guess Google thinks its their business what people do on the internet but I don't think its their business.
Reply
RE: Google Dashboard
by colleen39 (User #230453) on Monday, November 9, 2009 @ 5:05:38 PM (#3229)
i,,trusted this web search i feel very betrayed
Reply
RE: Google Dashboard
by Katiegirl (User #229685) on Monday, November 9, 2009 @ 5:05:38 PM (#3230)
I fell kind of silly I did not know google was spying on it's users!
Reply
RE: Google Dashboard
by silvabea (User #230623) on Monday, November 9, 2009 @ 5:05:38 PM (#3231)
i want more info on google and how they share and view all my information
Reply
RE: Google Dashboard
by Glorydays002 (User #215716) on Monday, November 9, 2009 @ 5:05:38 PM (#3232)
That was so interesting! I never realized they tracked all my searches. I will be looking into this tonight and disable it or switch to another search engine. Thank You!
Reply
RE: Google Dashboard
by laconic (User #230349) on Monday, November 9, 2009 @ 5:05:38 PM (#3233)
I do not care for the way in which Google is collecting information
Reply
RE: Google Dashboard
by jakitchen (User #229115) on Monday, November 9, 2009 @ 5:05:38 PM (#3234)
Very interesting information. Somewhat scary, but interesting none the less. Would like more info on google dashboard.
Reply
RE: Google Dashboard
by selandhal (User #222757) on Monday, November 9, 2009 @ 5:05:38 PM (#3235)
After thinking that what I do on my computer is private, I'm very disturbed that my privacy and confidential information will be easily available. This does not let me feel secure.
Reply
RE: Google Dashboard
by tommieann54 (User #230720) on Monday, November 9, 2009 @ 5:05:38 PM (#3236)
scary
Reply
RE: Google Dashboard
by bldwdns (User #97979) on Monday, November 9, 2009 @ 5:05:38 PM (#3237)
All that info should not be kept for anyone else.
Reply
RE: Google Dashboard
by ondosn (User #227470) on Monday, November 9, 2009 @ 5:05:38 PM (#3238)
i think it was very interesting
Reply
RE: Google Dashboard
by redfeather1 (User #231023) on Monday, November 9, 2009 @ 5:05:38 PM (#3239)
It seemed a bit misleading at the beginning. I wasnt sure till the end. So if you use the dashboard you can stop them from tracking your searches and stuff. If that is so I might use google more in the future. I have very little faith in using it now primarily for security reasons.
Reply
RE: Google Dashboard
by judyanne (User #229176) on Monday, November 9, 2009 @ 5:05:38 PM (#3240)
I thought it was interesting
Reply
RE: Google Dashboard
by ellasan (User #230543) on Monday, November 9, 2009 @ 5:05:38 PM (#3241)
Will now research more to determine how accurate the video was. I tend to believe it is true because I don't have confidence that anything on ones computer is truly secure!
Reply
RE: Google Dashboard
by lroper (User #227562) on Monday, November 9, 2009 @ 5:05:38 PM (#3242)
Thank you for bringing this to my attention. It's nice to know that there are people out there that actually care about people's privacy.
Reply
RE: Google Dashboard
by dannasteiner (User #230655) on Monday, November 9, 2009 @ 5:05:38 PM (#3243)
It was a very interesting message about google and made me more aware of what Google is showing!
Reply
RE: Google Dashboard
by Moby221 (User #229532) on Monday, November 9, 2009 @ 5:05:38 PM (#3244)
I am very glad I took this survey. It opened my eyes to the fact that google collects and keeps the search data of its users.
Reply
RE: Google Dashboard
by mkcmkc51 (User #230600) on Monday, November 9, 2009 @ 5:05:38 PM (#3245)
Very interesting subject matter.
Reply
RE: Google Dashboard
by gtma338 (User #229500) on Monday, November 9, 2009 @ 5:05:38 PM (#3246)
I am not a computer person. So to me it was a little too hard to understand. I am just an end user. Therefore, I will just go back to my own web search method
Reply
RE: Google Dashboard
by justmejennie (User #231093) on Monday, November 9, 2009 @ 5:05:38 PM (#3247)
Wow!!! Very informative!!! I had no idea they did that!! Thank you!!
Reply
RE: Google Dashboard
by psgrannypam (User #229044) on Monday, November 9, 2009 @ 5:05:38 PM (#3248)
I want to thank you for giving me this information. I had no idea that Google could and would do this with my information.
Reply
RE: Google Dashboard
by imaml96 (User #231050) on Monday, November 9, 2009 @ 5:05:38 PM (#3249)
Makes me uncomfortable that my history is not secure. I thought it was. I have nothing to hide, it just seems too available.
Reply
RE: Google Dashboard
by diana13 (User #229017) on Monday, November 9, 2009 @ 5:05:38 PM (#3250)
Very interesting survey. thank you. definitely learned something new and will look into using the dashboard
Reply
RE: Google Dashboard
by leangriffin (User #229325) on Monday, November 9, 2009 @ 5:05:38 PM (#3251)
Informative
Reply
RE: Google Dashboard
by amyguinn (User #229331) on Monday, November 9, 2009 @ 5:05:38 PM (#3252)
I did not have any idea how much data Google keeps, but I am not too worried about it. I don't search often...I may change my mind about it though. My husband is very concerned about security issues with computers and I know he would not like it at all.
Reply
RE: Google Dashboard
by HitBDCman (User #231121) on Monday, November 9, 2009 @ 5:05:38 PM (#3253)
Found the video initially interesting but it was mostly shock effect due to the knowledge that they were storing all this information. During the last half of the movie I lost interest. Although I do not like that Google abuses my privacy, it does not really bother me. I am an average American college student and do not worry much about them tracking my information, but just enough to use the dashboard to disable the tracking of my searches.
Reply
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-4865898-2"); pageTracker._initData(); pageTracker._trackPageview();