Flemington, NJ, October 19, 2009 – A new media study among 303 viewers of a news clip featuring the “balloon boy” story and the timeline of events revealed that half of viewers (51%) reported that the media coverage surrounding the story was overdone.
The study was conducted by HCD Research using its MediaCurves.com® website during October 16-18 to obtain viewers’ perceptions of the recent “balloon boy” story that has been prevalent in the news.
The majority of viewers (75%) reported that they saw the news story on television. Almost half of respondents (40%) indicate that the received the news through Internet news sites.
Among the findings:
Please indicate where you saw coverage, posts, news, updates, etc. related to this specific story. Select all that apply.
|
|
Total
|
|
Television/news
|
75%
|
|
News site
|
40%
|
|
Email
|
8%
|
|
Social media site
|
14%
|
|
Phone call, text, etc.
|
2%
|
|
Word of moth
|
15%
|
|
Newspaper/magazine
|
6%
|
|
Other
|
7%
|
The media coverage surrounding this story of the ‘balloon boy’ is:
|
|
Total
|
|
Too much, overdone
|
51%
|
|
The right amount, appropriate
|
49%
|
|
Not enough
|
1%
|
While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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