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Vast Majority of Americans Report Using a Social Networking Site


More than half use Facebook "fan" to follow specific companies and brands

Flemington, NJ, September 24, 2009 – A new media study among 267 Americans revealed that a vast majority of Americans (87%) reported that they currently use a social networking site. Facebook ranks at the top of the list, with 74% of respondents indicating that they are currently signed up for the site.

The study was conducted by HCD Research using its MediaCurves.com® website during September 18-24, to obtain Americans’ usage of various social media sites. To view detailed results go to: www.mediacurves.com.

Less than half of Americans (42%) indicated that they use MySpace, compared to one-third (34%) who reported that they use Twitter and 15% who reported using LinkedIn. More than half of Facebook users (52%) reported using the Facebook “fan” application to receive updates and news on various companies and brands.

Among the findings:

Please indicate all social media that you currently use. Select all that apply. 

 

Total

Males

Females

Facebook

74%

71%

75%

MySpace

42%

38%

44%

Twitter

34%

39%

31%

LinkedIn

15%

20%

12%

Other

13%

10%

15%

None

13%

11%

13%

Are you currently a Facebook “fan” of any products, companies, brands, etc.? 

 

Total

Males

Females

Yes

52%

52%

52%

No

43%

41%

44%

Not sure

5%

6%

4%

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

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