Flemington, NJ, August 12, 2009 – A new national media study among 300 viewers of a news clip featuring General Motors’ new Chevy Volt revealed that 55% of respondents who reported that they were likely to purchase a car in the next year indicated that they would consider the Chevy Volt.
The study was conducted by HCD Research using its MediaCurves.com® website on August 11, to obtain viewers’ perceptions of General Motors’ Chevrolet Volt, a new hybrid vehicle which is expected to be released in September of 2010.
Among the findings:
“Please indicate the likelihood that you will purchase a car in the next year.”
|
|
Total |
|
Not at all likely |
47% |
|
Somewhat likely |
41% |
|
Extremely likely |
12% |
IF “Extremely likely” or “Somewhat likely” to purchase a car in the next year:
“Please indicate the likelihood that your next car purchase will be the new hybrid Chevrolet Volt.”
|
|
Total |
|
Not at all likely |
44% |
|
Somewhat likely |
46% |
|
Extremely likely |
9% |
“Do you think automaker, General Motors will benefit from the release
of their new hybrid vehicle, the Chevrolet Volt?”
|
|
Total |
|
Yes |
79% |
|
No |
21% |
While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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