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Girl Scout Parents Express Negative Views of Wal-Mart after Viewing Video on Cookie Controversy


Girl Scouts vs Walmart
More than one-third of parents (35%) say they are less likely to shop at Wal-Mart

Flemington, NJ, August 7, 2009 – A new national media study among 307 viewers of a video regarding the recent cookie controversy involving Wal-Mart and the Girl Scouts of America revealed that the majority of Girl Scout parents (58%) have a more negative perception of Wal-Mart after watching the news clip.

The study was conducted by HCD Research using its MediaCurves.com® website on August 6, to obtain viewers’ perceptions of a news clip featuring the recent cookie conflict between Wal-Mart and the Girl Scouts of America.

The study also revealed that an overwhelming majority of Girl Scout parents (96%) are Wal-Mart shoppers, with 54% reporting that they are frequent shoppers and 42% reporting that they are occasional Wal-Mart shoppers. More than one-third of these parents (35%) also reported that they are now less likely to shop at Wal-Mart stores after learning of the Girl Scout cookie controversy.

Among the findings:

“Please indicate how frequently you shop at Wal-Mart.”

 

Total
(n=316)

Girl Scout Parents

Non-Girl Scout Parents

Frequently

50%

54%

49%

Occasionally

44%

42%

44%

Never

6%

4%

7%

“Has this story changed your perception of Wal-Mart?”

 

Total
(n=316)

Girl Scout Parents

Non-Girl Scout Parents

Yes, I have a more negative perception of Wal-Mart

37%

58%

31%

Yes, I have a more positive perception of Wal-Mart

4%

1%

5%

No change

59%

41%

64%

“I am:”

 

Total
(n=316)

Girl Scout Parents

Non-Girl Scout Parents

Less likely to shop at Wal-Mart now

22%

35%

18%

More likely to shop at Wal-Mart now

8%

3%

9%

No change

70%

62%

73%

While viewing the video, participants indicated their levels of agreeability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research, a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

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RE: Girl Scouts vs Walmart
by laquerida (User #64408) on Friday, August 7, 2009 @ 5:34:05 PM (#1768)
walmart should be ashame of themselves, girlscout cookies are known worldwide for their works.
Reply
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by Ezgi (Anonymous User) on Saturday, March 24, 2012 @ 4:16:30 PM (#7490)
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by Dogkan (Anonymous User) on Sunday, March 25, 2012 @ 11:43:58 PM (#7508)
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Reply
RE: Girl Scouts vs Walmart
by julie53548 (User #215915) on Friday, August 7, 2009 @ 5:34:06 PM (#1769)
Wow - this is the first I've heard of this one. Shame on Walmart!
Reply
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by Bogale (Anonymous User) on Tuesday, July 24, 2012 @ 11:04:05 AM (#7823)
Corn starch. It doesn't have the chcaeimls that baby powder (even the 100% cornstarch one) does. I bought a salt/pepper shaker and use it with every changing, no diaper rash and it is harmless.Tylenol, as a matter of fact, 2. One for home, and one for the diaper b ag. It is better to have it and not need it than to need it and not have it.Little Tummys gas drops. Gas hurts.Teething tablets. Kind of like Tylenol, if you need it a 3am you'll be happy you have it. And your daughter will be teething before you know it, time really does fly that fast.
Reply
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by Gina (Anonymous User) on Wednesday, August 29, 2012 @ 2:07:37 AM (#7909)
Hi my son Noah is only 3months and 3wks and is starting to get his first btotom tooth but hes getting 2 at the same time ,we have tried most things like the teething rings frozen washers and so on.He is very good at night and sleeps but the day time is the worst time and my gosh THE DRIPPLING. I have been reading about all the other products like the tablets and ibprofuen (which sounds terribly wrong for the child) but i am scared to use any off those things as he is still young but was wondering if those tablets and other medication products were used on a child under the age of 4mths my little boy is a very active baby and trying to crawl and its very hard to give him teething rings and other things as he just keeps dropping them. Please help me. Was also wondering how do you stop a child from putting their whole hand just about down their throat to the point of chocking them selves?
Reply
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by Farjana (Anonymous User) on Friday, August 31, 2012 @ 12:59:17 AM (#7933)
my suggestions is to pick her up, give her big hugs and kiesss,talk to her in a soothing calming voice, and tell her she is a big girl who needs to sleep in her crib. sing to her a lullaby. maybe offer her a small stuffed toy to be her cuddle buddy keep talking and reasuring her. maybe read her book. give her another hug and kiss, lay her in the crib, caress her back, tummy, or top of her head. you may even find gently rubbing the eyelids or temples to be soothing and calming for her. maybe a mobile or a crib to that plays lullabies or nature sounds like a waterfall or birds. do you have a night light or a light with a dimmer control. try giving her advil or ibuprofin (best for pain) for her teething, maybe a frozen teething toy to bite on might help. i hope you find any one these useful, and remember mom, don't get frustrated. if you're frustrated, baby senses it and becomes frustrated herself. if you feel frustration setting in, put baby back in her crib(a safe place), go out of the room and take 5 minutes to calm yourself down. go back in to babies room and start over. good luck. p.s. mom there is 3 big things going on to upset the situation : teething hurts, mom is putting baby to bed when child is used to daddy doing that, and you are trying to break her from being held till she falls asleep. too much all at once. sometimes you just have to give into certain things during a difficult time like now. holding till she falls asleep might be the answer tonight if either one of you is going to get any sleep tonight!!!! best of luck!
Reply
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by shrzsq (Anonymous User) on Thursday, July 26, 2012 @ 4:02:05 PM (#7845)
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Reply
RE: Girl Scouts vs Walmart
by jrwhi19605 (User #98139) on Friday, August 7, 2009 @ 5:34:06 PM (#1770)
I Nhate girl scout cookies.they are hard as a brick,but I still buy then to support the group.I bring then home and dispose of them in trash.
Reply
RE: Girl Scouts vs Walmart
by mony430 (User #97907) on Friday, August 7, 2009 @ 5:34:06 PM (#1771)
I'm going to walmart to buy the cookies now.
Reply
RE: Girl Scouts vs Walmart
by kayndde (User #222771) on Friday, August 7, 2009 @ 5:34:06 PM (#1772)
i think that its awful that walmart would do this
Reply
RE: Girl Scouts vs Walmart
by changingway (User #201492) on Friday, August 7, 2009 @ 5:34:06 PM (#1773)
lets bake the executives at walmart!
Reply
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RE: Girl Scouts vs Walmart
by miimp1 (User #201718) on Friday, August 7, 2009 @ 5:34:06 PM (#1774)
Wow thats a bummer for the scouts. It seems like Walmart could market their version of the cookies differently so as to not be so similar. A different look texture and feel... possibly similar flavor, but enough to be different, instead of trying to take over this small niche of the market the scouts are clinging to...
Reply
RE: Girl Scouts vs Walmart
by cblue71 (User #50465) on Friday, August 7, 2009 @ 5:34:06 PM (#1775)
The Girl Scouts charge way too much for their cookies! I stopped buying them long before this happened.
Reply
RE: Girl Scouts vs Walmart
by bosshoag1435 (User #222095) on Friday, August 7, 2009 @ 5:34:06 PM (#1776)
I support the girl scouts but I would not buy those cookies from Wal Mart.It would not keep from shopping at Wal Mart for other things.
Reply
RE: Girl Scouts vs Walmart
by dawillms (User #224210) on Friday, August 7, 2009 @ 5:34:06 PM (#1777)
I understand both sides & wish them well. I'll still buy girl scout cookies, but it will be nice to get them at other times of the year.
Reply
RE: Girl Scouts vs Walmart
by Smiles11 (User #99176) on Friday, August 7, 2009 @ 5:34:06 PM (#1778)
that is terrible that walmart did this!
Reply
RE: Girl Scouts vs Walmart
by angel19673 (User #223602) on Friday, August 7, 2009 @ 5:34:06 PM (#1779)
Interesting survey, I feel that Wal Mart brand will not effect the sale of Girl Scout cookies I will always buy girl scout cookies to support the troops and girl scout cookies offers more than 2 varieties of cookies with exceptional taste and is always a great once of year treat. I look forward to the sale of girl scout cookies each year
Reply
RE: Girl Scouts vs Walmart
by jasjackpot (User #201170) on Friday, August 7, 2009 @ 5:34:06 PM (#1780)
i support the girl scouts
Reply
RE: Girl Scouts vs Walmart
by kloyie (User #225953) on Friday, August 7, 2009 @ 5:34:06 PM (#1781)
I think people will still support girl scoots
Reply
RE: Girl Scouts vs Walmart
by gold777diamond (User #227356) on Friday, August 7, 2009 @ 5:34:06 PM (#1782)
free enterprise is a right in this country given to all , walmart has a right to market anything they choose and they DO support girl scout activities , why be mad at walmart ?
Reply
RE: Girl Scouts vs Walmart
by Garbo46 (User #97738) on Friday, August 7, 2009 @ 5:34:06 PM (#1783)
It seems that every story that comes down the pike concerns Wal-Mart. I think the Salvation Army had a beef not long ago, too. I don't think a retail chain has to alter any of its offerings to benefit an organization. Maybe folks will buy Girl Scout cookies just to get at Wal-Mart, or maybe the Girl Scouts need to have a better fundraising plan. The days of successful bake sales appear to be over. I'm just tired of the constant attacks on Wal-Mart.
Reply
RE: Girl Scouts vs Walmart
by Julie1037 (User #211791) on Friday, August 7, 2009 @ 5:34:06 PM (#1784)
I wish Walmat would leave the Girl Scouts alone its hard enough to sell the cookies and raise money for the girls to do a trip. Now with the economy as bad as it is its even harder. Please Walmart leave the Girl Scouts alone.
Reply
RE: Girl Scouts vs Walmart
by kmomof2 (User #226045) on Friday, August 7, 2009 @ 5:34:06 PM (#1785)
i hope the girl scout still sell alot of cookies
Reply
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by Mecit (Anonymous User) on Tuesday, August 28, 2012 @ 2:20:16 PM (#7902)
Mylicon drops, infant Motrin (better than Tylenol), and baby Orajel (you won't need it for a while, but might as well have it ready!). Any rash cream is fine. We like the Target brand genriec ointment.NOTE: It's no longer recommended to use alcohol on your baby's umbilical stump. It's just not necessary. Also, skip the baby powder. If your kid does get a yeast infection, powder will make it unbelievably awful.
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RE: Girl Scouts vs Walmart
by porter96 (User #224813) on Friday, August 7, 2009 @ 5:34:06 PM (#1786)
I believe people will stilll continue to buy girl scout cookies regardless. Many companies can make similiar cookies but they all have a little difference. These will be good at other times of the year when girl scout cookies are not available
Reply
RE: Girl Scouts vs Walmart
by kisscat (User #99518) on Friday, August 7, 2009 @ 5:34:06 PM (#1787)
i don't think wal mart is trying to take away from the girl scouts in any way every store has some line or brand of cookie that is similar tp the girl scouts atleast several in my area and if every store stopped carrying certain cookies just because it's like a girl scout cookie than the local stores would never have anything for the consumers to buy
Reply
RE: Girl Scouts vs Walmart
by acgckids5 (User #56618) on Friday, August 7, 2009 @ 5:34:06 PM (#1788)
I don't think Walmart should be doing this. They should not be trying to make money off of something that is suppose to be for a good cause. As it is not all Walmarts will not allow you to sit in front of there store and sell Girl Scout cookies. They are not helping the community they are hurting the community.
Reply
RE: Girl Scouts vs Walmart
by goodtimerx2 (User #49027) on Friday, August 7, 2009 @ 5:34:06 PM (#1789)
Enough is enough Wal-mart !
Reply
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by Luzviminda (Anonymous User) on Saturday, March 24, 2012 @ 12:41:51 AM (#7475)
You can talk to the pharmacist but most mieciends available over the counter are meant for a year and over. You will have your first pediatrician appointment at 1 week and no later then 1 month old so you can request a fever reducer prescription at that point if the doctor allows that. Some doctors do not want small babies exposed to fever reducer until after 3 months because of risk of liver and kidney damage if mom or dad give to much. Besides really all you need after they are born are diaper ointment and some alcohol swabs for helping to dry out the umbilical cord. Ask the nurses in the hospital as well and they should have good advice as to what essentials are needed for small babies. Good luck and congrats on baby.
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by Rosalba (Anonymous User) on Wednesday, August 1, 2012 @ 12:51:28 AM (#7884)
I support the Occupy momtvenes and their key platform of more public campgrounds within the city limits. Do you have any idea how hard it is find an available campground in the summer. You have to book months in advance and are stuck with your date rain or shine. It's bull. I agree with Occupy. There has got to be an alternative. One that city dwellers like myself can live with. Yay urban campgrounds.
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RE: Girl Scouts vs Walmart
by KulisKoulomb (User #99517) on Friday, August 7, 2009 @ 5:34:06 PM (#1790)
I don't get it. Who says they're GS cookie knock offs? All I saw was a thin mint label. Nobody else is allowed to make thin mint cookies anymore? To me there is no controversy.
Reply
RE: Girl Scouts vs Walmart
by hazelnut75 (User #97930) on Friday, August 7, 2009 @ 5:34:06 PM (#1791)
i believe its no big deal if Walmart sells those cookies
Reply
RE: Girl Scouts vs Walmart
by jkasner00 (User #227363) on Friday, August 7, 2009 @ 5:34:06 PM (#1792)
Just another foul committed by Walmart bullying everyone.
Reply
RE: Girl Scouts vs Walmart
by amelego (User #97924) on Friday, August 7, 2009 @ 5:34:06 PM (#1793)
Our Walmart DOES NOT allow the Girl Scouts to sell cookies outside or near the store---our KMART DOES!!!!!
Reply
RE: Girl Scouts vs Walmart
by LynnTK (User #222918) on Friday, August 7, 2009 @ 5:34:06 PM (#1794)
The idea of selling Girl Scout Minis by Walmart should had been test marketed further before introducing to the market. For me personally, as these produts are not exactly the same, it would not defer me from purchasing cookies directly from the Girl Scouts. I find this the same as an example, Wendy's markets M&M's and Oreo cookies in their Frosty's, yet this would not prevent me or replace my purchasing M&M's or Oreos alone.
Reply
RE: Girl Scouts vs Walmart
by jstearns5 (User #200053) on Friday, August 7, 2009 @ 5:34:06 PM (#1795)
Will not affect Girl Scouts. Most people buy their cookies to support their efforts.
Reply
RE: Girl Scouts vs Walmart
by heide33 (User #209780) on Friday, August 7, 2009 @ 5:34:06 PM (#1796)
walmart is doing a wrong and disappoionted thing
Reply
RE: Girl Scouts vs Walmart
by kaykatz (User #201661) on Friday, August 7, 2009 @ 5:34:06 PM (#1797)
I hate walmart and boycott it and not just b/c of this most recent controversy.
Reply
RE: Girl Scouts vs Walmart
by gene4811 (User #225912) on Friday, August 7, 2009 @ 5:34:06 PM (#1798)
i think walmart has gone to far the girls scount count on that money
Reply
RE: Girl Scouts vs Walmart
by CV Harquail (Anonymous User) on Friday, August 7, 2009 @ 10:14:19 PM (#1799)
Media Curves,

Your intent may be right, and your research methodology may be adequate, but your video clip is wrong. The clip is a misrepresentation of the Walmart cookie question, and I should know. I'm the blogger who noticed the situation and wrote about it originally.

I'd like to invite you to http://AuthenticOrganizations.com to read the original post where I discuss the underlying question:

If a business has many choices about which new business & markets to enter, should they choose to begin competing directly with an already established non-profit?

It is important to assess in real time how audiences are responding to items in the media. Yet, it is more important for the media to represent the story accurately and present it in a sensible way that promotes discussion rather than misconstrual and overreaction. I'd be interested to see how the pubic perceives the real issues.

CV Harquail, PhD
Reply
RE: Girl Scouts vs Walmart
by Ben at Mediacurves (Administrator #224968) on Monday, August 10, 2009 @ 3:03:27 PM (#1803)
Thanks for all the feedback. Is it great hearing your opinions on this issue.
Reply
RE: Girl Scouts vs Walmart
by Becky (Anonymous User) on Sunday, August 8, 2010 @ 10:40:32 PM (#6067)
I stop buying Girl Scout Cookies when I found out that the girl make very little from the sale of these cookies. Most of the profit goes make to the national organization and not to fund the girl selling the cookies trips or activities.
Reply
RE: Girl Scouts vs Walmart
by chrisgbolen (User #261472) on Saturday, April 28, 2012 @ 12:43:09 AM (#7603)
No groups should recieve special treatment from businesses.These groups don,t belong there disrupting daily business.If these shoppers are so concerned with girl scouts why do they have to be harrased into giving.
Reply
RE: Girl Scouts vs Walmart
by ivan (Anonymous User) on Sunday, May 20, 2012 @ 3:01:18 PM (#7678)
as u can see Walmart has no respect for something like girl scouts cookies there making millions of dollars but some how they just want to take over pretty much everything
Reply
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by Manoj (Anonymous User) on Friday, December 7, 2012 @ 5:43:50 AM (#8253)
:)) 10 Boxes reasonable?? Well, it dedpnes on if the recipients/consumers will notice and/or be content with 2 boxes each....or if they will 'notice' that they've been eaten during the 6 weeks that Will is tenting and can't get to them. :)) And it might be a good ice breaker when you meet those future daughters-in-law. Funny! Eat a thin mint for me...we ate ours already!
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