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UK Study Claiming No Added Nutritional Value in Organic Foods has Little Effect on Purchasers


Organic Food Study
Shoppers cite "free of food additives" and "lower in pesticide residue" as top reasons for purchasing organic foods

Flemington, NJ, August 5, 2009 – A new national media study among 308 viewers of a news clip featuring a recent study which claims there is no added nutritional value in organic food products revealed that the majority (65%) will not change their purchasing behaviors.

The study was conducted by HCD Research using its MediaCurves.com® website on August 4, to obtain viewers’ perceptions of a news clip regarding a recent study conducted by Britain’s Food Standards Agency (FSA), which claims that there is no added nutritional benefit in consuming organic food products.

The majority of respondents (71%) reported that the main reason why they purchase organic foods is that they are free of food additives (artificial colorings and preservatives), and 66% indicated that the main reason why they purchase organic foods is that they are lower in pesticide residue. Less than half (41%) reported that they buy organic foods due to the added nutritional value.

Among the findings:

“Please indicate the reasons you purchase organic food products. Select all that apply.”

 

BEFORE Viewing Video

 

AFTER Viewing Video

 

Total

 

Total

Higher nutrient levels

41%

 

26%

Better tasting

38%

 

34%

Free of food additives (artificial colorings and preservatives)

71%

 

65%

Lower pesticide residues

66%

 

71%

To support organic farms and farmers

38%

 

37%

Organic farms and food keep surrounding communities healthier

37%

 

36%

Other

10%

 

10%

“Have the results of this FSA study changed your purchasing behaviors
with regards to organic food products?”

 

Total

Yes, I will be less inclined to purchase organic food products

25%

Yes, I will be more inclined to purchase organic food products

10%

No change

65%

While viewing the video, participants indicated their levels of agreeability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research, a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

COMMENTS
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RE: Organic Food Sutdy
by jills229 (User #227324) on Wednesday, August 5, 2009 @ 5:32:29 PM (#1739)
My husband studied chemistry and told me that there was no difference in Organic and non organic, so I had already beleived that to be true. I only purchased them and will continue to purchase them when they are on sale and are cheaper than the other (which happens sometimes(.
Reply
RE: Organic Food Sutdy
by DAMON KNIGHT (Anonymous User) on Thursday, August 20, 2009 @ 8:25:42 PM (#2048)
WE LIVE ON A GOLF COURSE WHERE THERE ARE FREE ROMING DEER. WE HAVE NOTICED THAT IF WE FFED THE DEER BANNAS, THEY WILL SNIFF THE BANNAS AND NOT EAT THEM. IF WE FEED THE DEER ORGANIC BANNAS THE DEER WILL EAT THE SKIN AS WELL AS THE BANNAS. I WONDER WHAT YOUR HUSBAND WOULD SAY
Reply
RE: Organic Food Sutdy
by shaban (User #222786) on Wednesday, August 5, 2009 @ 5:32:29 PM (#1740)
I buy organic when I can afford it for less chemicals not nutrional content
Reply
RE: Organic Food Sutdy
by DAMON KNIGHT (Anonymous User) on Thursday, August 20, 2009 @ 8:28:22 PM (#2049)
WHAT IS CHEAPER, ORGANIC FOODS OR TRIPS TO THE DOCTORS. DO YOU KNOW WHAT ONE TRIP TO THE EMERGENCY ROOM COST?
Reply
RE: Organic Food Sutdy
by dadawgitty (User #225499) on Wednesday, August 5, 2009 @ 5:32:29 PM (#1741)
still like organic when I can
Reply
RE: Organic Food Sutdy
by raisie2003 (User #212935) on Wednesday, August 5, 2009 @ 5:32:29 PM (#1742)
i buy for what it does not have
Reply
RE: Organic Food Sutdy
by patenas (User #221642) on Wednesday, August 5, 2009 @ 5:32:29 PM (#1743)
i agree that organic is not worth the money!
Reply
RE: Organic Food Sutdy
by Beverly (User #221613) on Wednesday, August 5, 2009 @ 5:32:29 PM (#1744)
After watching this survey about organic foods it makes me think more on what to purchase and why I do buy organic. I found it very interesting. Thank you
Reply
RE: Organic Food Sutdy
by DAMOSPORT (User #212124) on Wednesday, August 5, 2009 @ 5:32:30 PM (#1745)
This was really eye-opening and this is how i've felt all along about Organic products that there is no real benefit of purchasing them.
Reply
RE: Organic Food Sutdy
by gabjen2g (User #218162) on Wednesday, August 5, 2009 @ 5:32:30 PM (#1746)
i believej organic food is much healthier than non organic
Reply
RE: Organic Food Sutdy
by ashrafazeemmd (User #222981) on Wednesday, August 5, 2009 @ 5:32:30 PM (#1747)
What is it in organic food that make it cost more??
Reply
RE: Organic Food Sutdy
by SteveA (Anonymous User) on Saturday, August 8, 2009 @ 1:07:27 PM (#1801)
Organic food is more expensive because it is only 1/4th as efficient a farming method as the modern one using herbicides & pesticides.
That means for each acre they are only getting 25% of the product of the modern farmer, so naturally they have to charge more to cover their expenses.
Reply
RE: Organic Food Sutdy
by eval224 (User #221858) on Wednesday, August 5, 2009 @ 5:32:30 PM (#1748)
RE: the survey if you are interested. Sometimes I react to "organic" foods as if it is some kind of allergen but not to the non-organic version. This happens with organic milk and beef which are the worst for this problem. It does not happen will all "organic" beef versions. With vegetables, I sometimes feel beter after eating the "organic" version of the food than the non-organica version. There must be some difference. The old Fiesta store had a giant hydropnic garden and sold what they grew. Everything I ate from there DID taste better and was more filling the regular version. I never once got sick from it.
Reply
RE: Organic Food Sutdy
by sarahking (User #223366) on Wednesday, August 5, 2009 @ 5:32:30 PM (#1749)
I dont believe that we have good enough regulation to make sure the products are actually organic. I am not into getting something for the lable. I don't think that organic means it has any mor nutritional value, just less pesticied, which I can wash off anyway. The price difference isn't justified to me.
Reply
RE: Organic Food Sutdy
by DAMON KNIGHT (Anonymous User) on Thursday, August 20, 2009 @ 8:36:59 PM (#2050)
HAVE YOU EVER USED CREAMS TO SOFTEN YOUR HANDS, HAVE YOU EVER HAD A SORE MUSCLE AND USED HOT/COLD. HAVE YOU EVER USED A PATCH FOR SMOKING. HAVE YOU USED A FUNGUS CREAM ON YOUR FEET. DO YOU USE PERFUME? UNDERARM CREAM?
WHAT ARE YOU WASHING OFF, DON'T YOU BELIEVE THE FRUIT OR VEGGIES ABSORB THE POISON?
Reply
RE: Organic Food Sutdy
by kbennette200 (User #218495) on Wednesday, August 5, 2009 @ 5:32:30 PM (#1750)
I figured it was a money scheme
Reply
RE: Organic Food Sutdy
by joannesin (User #225691) on Wednesday, August 5, 2009 @ 5:32:30 PM (#1751)
I buy organic food for what it does not have in it.
Reply
RE: Organic Food Sutdy
by wwrussell (User #216549) on Wednesday, August 5, 2009 @ 5:32:30 PM (#1752)
I have never been inclined to buy organic foods unless they were on sale. The benefits of organic have been oversold as the study demonstrates.
Reply
RE: Organic Food Sutdy
by Golgotha (User #214919) on Wednesday, August 5, 2009 @ 5:32:30 PM (#1753)
I agree that organic food is not any better than non organic food. I believe there about the same quality.
Reply
RE: Organic Food Sutdy
by Ben at Mediacurves (Administrator #224968) on Friday, August 7, 2009 @ 11:11:58 AM (#1766)
Thanks for all the great comments! Just things to consider next time you go grocery shopping.
Reply