Flemington, NJ, August 5, 2009 – A new national media study among 308 viewers of a news clip featuring a recent study which claims there is no added nutritional value in organic food products revealed that the majority (65%) will not change their purchasing behaviors.
The study was conducted by HCD Research using its MediaCurves.com® website on August 4, to obtain viewers’ perceptions of a news clip regarding a recent study conducted by Britain’s Food Standards Agency (FSA), which claims that there is no added nutritional benefit in consuming organic food products.
The majority of respondents (71%) reported that the main reason why they purchase organic foods is that they are free of food additives (artificial colorings and preservatives), and 66% indicated that the main reason why they purchase organic foods is that they are lower in pesticide residue. Less than half (41%) reported that they buy organic foods due to the added nutritional value.
Among the findings:
“Please indicate the reasons you purchase organic food products. Select all that apply.”
|
|
BEFORE Viewing Video |
|
AFTER Viewing Video |
|
|
Total |
|
Total |
|
Higher nutrient levels |
41% |
|
26% |
|
Better tasting |
38% |
|
34% |
|
Free of food additives (artificial colorings and preservatives) |
71% |
|
65% |
|
Lower pesticide residues |
66% |
|
71% |
|
To support organic farms and farmers |
38% |
|
37% |
|
Organic farms and food keep surrounding communities healthier |
37% |
|
36% |
|
Other |
10% |
|
10% |
“Have the results of this FSA study changed your purchasing behaviors
with regards to organic food products?”
|
|
Total |
|
Yes, I will be less inclined to purchase organic food products |
25% |
|
Yes, I will be more inclined to purchase organic food products |
10% |
|
No change |
65% |
While viewing the video, participants indicated their levels of agreeability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
That means for each acre they are only getting 25% of the product of the modern farmer, so naturally they have to charge more to cover their expenses.
WHAT ARE YOU WASHING OFF, DON'T YOU BELIEVE THE FRUIT OR VEGGIES ABSORB THE POISON?