Flemington, NJ, July 2, 2009 – A new national media study among 1,850 Americans revealed that the majority of respondents (63%) believe that Michael Jackson’s death is receiving too much media coverage in comparison to the coverage of Farrah Fawcett’s death.
The study was conducted by HCD Research using its MediaCurves.com® website on July 1, to obtain Americans’ perceptions of recent celebrity deaths, with regard to the amount of media coverage they are receiving.
While the majority of respondents (63%) reported that Michael Jackson’s death is receiving too much media coverage, an even larger majority (80%) reported that they are engaged in the topic when they are exposed to it by the media. However, a slightly higher percentage of respondents (84%) indicated that they are engaged with the topic of Fawcett’s death when they are exposed to it by the media.
Among the study findings:
“With regard to the topic of Michael Jackson’s death, indicate whether or not you feel the media coverage is appropriate.”
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|
Total |
|
Too much coverage |
63% |
|
Appropriate coverage |
36% |
|
Not enough coverage |
2% |
“Please indicate how engaged you are in this specific topic (Michael Jackson’s death) when you are exposed to it in the media.”
|
|
Total |
|
Extremely engaged in the topic |
13% |
|
Engaged in the topic |
29% |
|
Somewhat engaged in the topic |
38% |
|
Not at all engaged in the topic |
20% |
“With regard to the topic of Farrah Fawcett’s death, indicate whether or not you feel the media coverage is appropriate.”
|
|
Total |
|
Too much coverage |
5% |
|
Appropriate coverage |
56% |
|
Not enough coverage |
39% |
“Please indicate how engaged you are in this specific topic (Farrah Fawcett’s death) when you are exposed to it in the media.”
|
|
Total |
|
Extremely engaged in the topic |
11% |
|
Engaged in the topic |
32% |
|
Somewhat engaged in the topic |
41% |
|
Not at all engaged in the topic |
17% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
About MediaCurves.com
MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. MediaCurves.com is a service of HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
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