Flemington, NJ, June 29, 2009 – A new national media study among 300 Americans revealed that the majority of respondents (59%) indicated that they “first” heard of Michael Jackson’s death through traditional media outlets.
The study was conducted by HCD Research using its MediaCurves.com® website on during June 26-28, to obtain information on how Americans heard the news of Michael Jackson’s death.
When asked to indicate all of the sources from which they heard the news of Jackson’s death, respondents selected media (93%), word-of-mouth (79%) and social networking sites (43%) as the top three sources. Respondents indicated that Facebook and Twitter were the top two social networking sites for obtaining information about Jackson’s death.
Among the study findings:
“In regard to Michael Jackson’s recent passing, please indicate which source
you first heard about this story from. Select only one.”
|
|
Total |
|
Media (online news feeds, broadcast news, newspaper/magazine, etc.). |
59% |
|
Word-of-mouth (in-person, email, phone, text, etc.) |
33% |
|
Social networking site(s) (Facebook, Twitter, MySpace, etc.) |
7% |
|
Other |
1% |
Please indicate all sources (including the first source you indicated previously)
you heard about this story from. Select all that apply.
|
|
Total |
|
Media (online news feeds, broadcast news, newspaper/magazine, etc.). |
93% |
|
Word-of-mouth (in-person, email, phone, text, etc.) |
79% |
|
Social networking site(s) (Facebook, Twitter, MySpace, etc.) |
43% |
|
Other |
10% |
Please indicate which specific social networking site(s) you heard about this story from. Select all that apply.
|
|
Total |
|
Blogs |
17% |
|
Digg |
6% |
|
|
72% |
|
MySpace |
24% |
|
|
34% |
|
YouTube |
15% |
|
Other |
12% |
About MediaCurves.com
MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. For more information on mediacurves.com, please contact Barbara Taylor, director, MediaCurves.com, at (908) 483-9146 or barbara.taylor@hcdi.net. MediaCurves.com is a service of HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
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