Flemington, NJ, June 22, 2009 – A new national media study among 314 viewers of a news clip regarding the Continental Airlines pilot who died in mid-flight revealed that 87% of respondents reported that they agree with the way in which Continental handled the incident by not informing the passengers of the death while in flight.
The study was conducted by HCD Research using its MediaCurves.com® website on June 19, to obtain viewers’ perceptions of the recent incident involving the Continental Airlines pilot who died in mid-flight.
The study also revealed that 32% of viewers reported that they have a more favorable perception of Continental Airlines after the incident. A clear majority of respondents (83%) indicated that they would not want to be informed if a pilot died during a flight.
Among the study findings:
“Do you think Continental Airlines should have informed their passengers
of the pilot’s death?”
|
|
Total |
|
Yes |
13% |
|
No |
87% |
“If you were a passenger on a plane and your pilot died mid-flight,
would you want to be informed?”
|
|
Total |
|
Yes |
17% |
|
No |
83% |
“Has your perception of Continental Airlines changed after this incident?”
|
|
Total |
|
Yes, more favorable |
32% |
|
Yes, less favorable |
4% |
|
No change |
65% |
While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
About MediaCurves.com
MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. MediaCurves.com is a service of HCD Research, a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/home.php#/pages/Flemington-NJ/MediaCurves/86691908820?ref=nf
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