Flemington, NJ, June 10, 2009 – A new national study among 655 physicians revealed that doctors believe the H1N1 swine flu virus is becoming less of a risk for a potential pandemic.
The study was conducted last night by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO), as part of a series of studies which were conducted on April 27, May 6 and May 21 to obtain physicians’ perceptions of the H1N1 virus. The studies are being conducted on a weekly basis to measure physicians’ perceptions regarding their personal and professional concerns.
More than one-third of physicians (35%) reported that there is no risk or little risk of a catastrophic pandemic compared to 29% in the May 21 study. When asked what top three sources they use to obtain information on H1N1 swine flu, government agency communications (77%) was rated number one, followed by the news media (69%) and medical associations (55%), similar to the previous study.
Among the findings:
Please indicate the level of risk that the H1N1 swine flu could result in a catastrophic pandemic. Use a scale from 1 to 7, where 1 indicates "No Risk" and 7 indicates "Extremely High Risk."
|
|
Week 1 (4/27) |
Week 2 (5/6/09) |
Week 3 (5/21/09) |
Week 4 (6/10/09) |
|
1 - No Risk |
1% |
2% |
3% |
2% |
|
2 - Low Risk |
13% |
27% |
26% |
33% |
|
Bottom 2 |
14% |
30% |
29% |
35% |
|
3 - Somewhat Low Risk |
14% |
18% |
17% |
16% |
|
4 - Neither At Risk or Not At Risk |
9% |
12% |
14% |
14% |
|
5 - Somewhat At Risk |
49% |
31% |
33% |
29% |
|
Top 2 |
14% |
9% |
8% |
6% |
|
6 - High Risk |
12% |
7% |
7% |
6% |
|
7 - Extremely High Risk |
2% |
1% |
1% |
0% |
|
MEAN |
4.4 (Neither) |
3.7 (Neither) |
3.7 (Neutral) |
3.5 (Neutral) |
Please indicate the top-3 sources that you use to find out about H1N1 swine flu.
Check exactly three.
|
|
Week 2 (5/6/09) |
Week 3 (5/21/09) |
Week 4 (6/10/09) |
|
News (including print, broadcast, and internet) |
75% |
73% |
69% |
|
Symposium/Conferences/Med education programs |
27% |
11% |
13% |
|
Sales reps |
1% |
2% |
2% |
|
Colleagues/KOL |
28% |
26% |
27% |
|
Product brochures/promotion material/website |
3% |
2% |
3% |
|
Medical journal/journal web site |
38% |
42% |
49% |
|
Medical association communication/website |
60% |
60% |
55% |
|
Government agency communication/news letters (e.g. CDC, FDA) |
81% |
79% |
77% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research or Chris Borick, Ph.D., director of the Muhlenberg College Institute of Public Opinion, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves.
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call 908-788-9393. Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. For additional information on Muhlenberg College, go to www.muhlenberg.edu.
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