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Docs Say Government Agencies are Main Source of Information Regarding H1N1 Swine Flu


Physicians also rely on the media as key source for information regarding H1N1
Flemington, NJ, May 11, 2009 – A new national study conducted among 1,477 physicians revealed that the majority of physicians (81%) rely on government communications as their top source for obtaining information on the H1N1 swine flu.
This study was conducted by HCD Research and the Muhlenberg College Institute of Public Opinion (MCIPO) on May 6, to obtain physicians’ perceptions of the H1N1 virus, and learn about what sources they are using to obtain information on the virus. We will be conducting a weekly study on the H1N1 virus, which will monitor changes in regard to how doctors are receiving information on H1N1 swine flu. To view detailed results go to: www.hcdi.net or www.mediacurves.com.
 
A majority of physicians (75%) also reported that the media (print, broadcast and internet) was a key source of information regarding the H1N1 swine flu.
 
Among the findings:
 
Please indicate the top three sources that you use to find out about H1N1 swine flu.
Check exactly three.

 
 
Total
(n=1,477)
News (including print, broadcast, and internet)
75%
Symposium/Conferences/Med education programs
27%
Sales reps
1%
Colleagues/KOL
28%
Product brochures/promotion material/website
3%
Medical journal/journal website
38%
Medical association communication/website
60%
Government agency communication/news letters (e.g. CDC, FDA)
81%
Other
7%

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, or Chris Borick, Ph.D., director of the Muhlenberg College Institute of Public Opinion, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).

HCD Research is a communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based communications research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  Headquartered in Allentown, Pennsylvania, MCIPO is a respected source of public opinion data on local, state and national issues. For additional information on Muhlenberg College, go to www.muhlenberg.edu

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