Related Studies

1/5/09
Holocaust Love Story

12/30/08
Israeli-Palestinian Conflict

12/29/08
Physicians on Right of Conscience Bill

Flemington, NJ, November 17, 2008 – A new national study among 181 Americans revealed that 42% of respondents have sacrificed their health to save money in the past year, and the majority (64%) reported that they would support affordable health insurance for all Americans.

The study was conducted by HCD Research from November 14-16 to obtain Americans’ perceptions of health care and their personal health initiatives in a struggling economy.  To view agreement curves and detailed results go to: www.mediacurves.com.

Among those who have claimed to make a sacrifice: 82% reported they did not visit the doctor when they were sick; 62% did not visit the doctor for their annual check-up; 54% did not fill prescriptions; and 50% did not follow doctor instructions regarding recommended prescriptions, surgeries and procedures.

Responders also ranked the issue of health care as second most important after the issue of the economy.  The rankings were based on a 7-point scale; 1 being “Not at all important” and 7 being “Extremely important.” Below are the average scores each issue received listed in order from most important to least important.

In the past year, have you sacrificed your health to save money?”

While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also post-viewing questions.

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).