Flemington, NJ, February 12, 2008 – A national study among 302 physicians revealed that while a clear majority of physicians (80%) believe that MRSA (Methicillin-Resistant Staphylococcus Aureus) is a significant hospital and outpatient problem, more than half (53%) are not in favor of mandatory reporting of MRSA infections.
The communications research study was conducted by HCD Research, using its mediacurves.com web site, during January 24 – February 11, to obtain physicians’ views on a video clip from CNN in which a reporter discusses the progression of MRSA among unhealthy and healthy human beings.
While viewing the video segment, physicians indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were also asked questions regarding MRSA. To view agreement curves and detailed results, go to: www.mediacurves.com
Among the findings:
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (firstname.lastname@example.org).
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.