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MRSA Study

Flemington, NJ, February 12, 2008 – A national study among 302 physicians revealed that while a clear majority of physicians (80%) believe that MRSA (Methicillin-Resistant Staphylococcus Aureus) is a significant hospital and outpatient problem, more than half (53%) are not in favor of mandatory reporting of MRSA infections.

The communications research study was conducted by HCD Research, using its mediacurves.com web site, during January 24 – February 11, to obtain physicians’ views on a video clip from CNN in which a reporter discusses the progression of MRSA among unhealthy and healthy human beings.

While viewing the video segment, physicians indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. Participants were also asked questions regarding MRSA. To view agreement curves and detailed results, go to: www.mediacurves.com 

Among the findings:

• A clear majority of physicians (80%) reported that MRSA is a significant hospital and outpatient problem, compared to 10% who reported that it was an over-rated problem, and 10% who reported that it was a significant hospital problem.
   
• More than half of physicians (53%) indicated that they “are not” in favor of an upcoming bill in California that would make MRSA a reportable disease and require hospitals and nursing homes to report infection rates, while 47% reported that they were in favor of mandatory reporting.
   
• A majority of physicians (78%) reported that the development of new antibiotics is lagging behind the progression of MRSA, while 22% reported that the development of antibiotics is not lagging behind the progression of MRSA.

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
  
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).

HCD Research is a communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based marketing and communications research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.