Flemington, NJ, November 20, 2007 - According to a new national study among 300 Americans, more people believe Drew Peterson is involved in the disappearance of his fourth wife after watching segments of his interview with Matt Lauer on the Today Show.
The communications research study was conducted by HCD Research, during November 19-20, to obtain Americans’ views on comments by Peterson during an interview on the Today Show. The former Chicago police officer is considered to be a suspect in the case according to investigators.
While viewing video segments of Drew Peterson’s responses, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves.
To view believability curves and detailed results, go to: www.mediacurves.com
Among the study findings:
Do you think Drew Peterson is involved in the disappearance of his fourth wife?
| Before Viewing the Video | After Viewing the Video |
| Total Responders Yes - 56% No - 2% Don’t Know - 42% |
Total Responders Yes - 68% No - 8% Don't Know - 23% |
| Male Yes - 56% No - 2% Don’t Know - 42% |
Male Yes - 69% No - 8% Don’t Know - 23% |
| Female Yes - 56% No - 3% Don’t Know - 41% |
Female Yes - 68% No - 9% Don’t Know - 23% |
The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).
HCD Research is a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based marketing and communications research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393
If you do not wish to receive email notices from us please open the web address below. http://www.hcdsurveys.com/nocontact/optout.cfm?email=employees@hcdi.net. If you prefer, you may contact us toll free by phone at 888 404-9393, FAX 908 788-7179, email hcd@hcdi.net or write to us at HCD Research, 260 US Highway 202 / 31, Suite 1000, Flemington, NJ 08822. Thank you.
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