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Americans Happy about Changes in Caloric Content for Children's Meals at McDonalds

Happy Meal Makeover

Majority of Americans believe national childhood obesity rate will not change

Flemington, NJ, August 1, 2011 – A new national study among 428 Americans revealed that an overwhelming majority of men (92%) and women (88%) support the new changes in caloric content to McDonald’s Happy Meals.

The study was conducted during July 28-31 by HCD Research to obtain Americans’ perceptions of a video in which a McDonald’s representative talks about the new healthy options for Happy Meals.

The majority of men (54%) and women (68%) indicated that McDonald’s new Happy Meals are heading in the right direction, as a healthy option. However, the majority of men (69%) and women (69%) also reported that the change in caloric content of Happy Meals will not change the national childhood obesity rate.

Among the Findings:

How do you feel about McDonald’s new direction for Happy Meals, as a healthy option?

	Men	Women
It goes too far	7%	5%
This is about what I want	54%	68%
It doesn’t go far enough	39%	27%

After this change in caloric content of Happy Meals, the national childhood obesity rate will:

	Men	Women
Increase	12%	6%
Decrease	19%	26%
Stay the same	69%	69%

While viewing the video, participants indicated their perceived levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

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COMMENTS

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RE: Happy Meal Makeover

by maggiemay02 (User #99964) on Monday, August 1, 2011 @ 5:40:09 PM (#6806)

I think that McDonalds is trying to compromise and do better.Parents take their children there to eat so I say if you do not want your child eating it then do not take them there you know what is best for your child.

RE: Happy Meal Makeover

by shepley57 (User #226490) on Monday, August 1, 2011 @ 5:40:09 PM (#6807)

I feel that parents are ultimately responsible for their childrens diet-a fast food restaurant should not be . It is great for them to offer healthier options and am happy that they are doing that but fast food companies are not responsible for the obesity rates in our society- lack of exercise and what everyone eats overall is.

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by Karson (Anonymous User) on Tuesday, January 24, 2012 @ 9:27:52 AM (#7301)

Clear, informative, smiple. Could I send you some e-hugs?

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by Bert (Anonymous User) on Wednesday, January 25, 2012 @ 10:51:20 PM (#7328)

That's a smart way of looknig at the world.

RE: Happy Meal Makeover

by boopy63 (User #203498) on Monday, August 1, 2011 @ 5:40:09 PM (#6808)

To put the blame on McDonald's is ridiculous! The parents are the ones who should be making the choices, not the children. Don't let the child drink soda and that eliminates a lot of unnecessary calories. Better eating habits start at home, with Mom & Dad.

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by Bette (Anonymous User) on Thursday, October 6, 2011 @ 12:55:53 AM (#6989)

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RE: Happy Meal Makeover

by emichelle1113 (User #59936) on Monday, August 1, 2011 @ 5:40:09 PM (#6809)

A child is always going to make the choice of whether they care to eat the fruit, or not. Get rid of the toy and the happy meal will be less appealing. Of course, then McD's will not sell as many and that is not what they want.

RE: Happy Meal Makeover

by msblueyez85 (User #248436) on Monday, August 1, 2011 @ 5:40:09 PM (#6810)

I think also that Mc Donalds NEEDS to offer something besides Apples as a healthy alternative to fries. The meal choices for kids could be increased, instead of a burger or chicken. Come on! My child doesn't like to go here often as there is no fish or anything offered to her

RE: Happy Meal Makeover

by Evelyn Berg (User #247036) on Monday, August 1, 2011 @ 5:40:09 PM (#6811)

It doesn't really solve the problem,but it is a step in the right direction.

RE: Happy Meal Makeover

by ffferrara66 (User #256319) on Monday, August 1, 2011 @ 5:40:09 PM (#6812)

I think McDonalds is trying and unless you have let a child eat all their meals at McDonalds, the weight loss won't be something heaven shaking but every little bit helps and taking out some of the things that make the food so fattening is a good start.

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by Chynna (Anonymous User) on Thursday, October 6, 2011 @ 1:05:46 AM (#6990)

Hats off to whoever wrote this up and psoetd it.

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by Sondi (Anonymous User) on Saturday, October 8, 2011 @ 1:04:49 AM (#7012)

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RE: Happy Meal Makeover

by rdlarso (User #201472) on Monday, August 1, 2011 @ 5:40:09 PM (#6813)

McDonalds is about money, they can do more for children

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by Savion (Anonymous User) on Friday, August 19, 2011 @ 3:27:47 AM (#6822)

Knowledge wants to be free, just like these arietcls!

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by Rope (Anonymous User) on Monday, January 23, 2012 @ 8:44:04 PM (#7297)

Hey, that post leaves me feeling folosih. Kudos to you!

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RE: Happy Meal Makeover

by deana11 (User #243810) on Monday, August 1, 2011 @ 5:40:09 PM (#6814)

i think that there is just as much unhealthy foods in grocery stores restaraunts and other fast food places ect. we just need to teach our kids that its ok to treat ourselves once in a while, but need to balance our eating with healthy foods as well and excercise to burn off the fat we do eat.

RE: Happy Meal Makeover

by makemoneywithsurveys2011 (User #256252) on Monday, August 1, 2011 @ 5:40:09 PM (#6815)

I do not agree with the women in the video saying they promote healthy food options in their advertisements. I have yet to see an advertisement promoting happy meals with fruit.

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by Chyna (Anonymous User) on Wednesday, August 24, 2011 @ 8:52:50 PM (#6869)

Grazi for mkaing it nice and EZ.

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by Lavar (Anonymous User) on Thursday, August 25, 2011 @ 3:01:11 PM (#6891)

And to think I was going to talk to someone in peorsn about this.

RE: Happy Meal Makeover

by alnilam (User #204251) on Monday, August 1, 2011 @ 5:40:09 PM (#6816)

the childhood obesity rate is not about happy meals, I think its a lot more about bad food choices plus lack of exercise. kids need to drop the video game, cell phone, computer etc. and get more active. Unfortunately it comes down to convenience foods (loaded with sodium , fat and carbs) plus the fact that a good portion of this country can only afford food that is bad for you, if its healthy it costs more!

RE: Happy Meal Makeover

by TIMETRA SMITH (Anonymous User) on Friday, August 12, 2011 @ 3:29:52 PM (#6817)

I AM VERY GLAD THAT HEY ARE CHANGEING THE MEALS.

RE: Happy Meal Makeover

by KATHYS58 (User #257138) on Wednesday, August 17, 2011 @ 12:36:47 AM (#6818)

APPLES ARE MUCH BETTER THAN FRIES

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by Matilda (Anonymous User) on Wednesday, August 24, 2011 @ 6:29:53 PM (#6867)

So true. Honesty and everything rcoegnized.

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RE: Happy Meal Makeover

by Mary (Anonymous User) on Monday, September 26, 2011 @ 9:34:12 PM (#6936)

I don't eat at McDonald's with my 2 1/2, almost 3-year-old often, but after looking at the calorie content of small fries on some of their labeling, I didn't even want to know what the calorie count of just the little cheeseburger was. I felt guilty, minimally. Crazy enough, she would take carrots over fries almost any days or some kind of berry or yogurt, but that isn't offered. She always has a milk, but all of the kids' meal options are all greasy or fried. At least as an adult, you can choose a grilled chicken or salad type meal, but there's no main course option that's healthy for kids.

RE: Happy Meal Makeover

by Chrisnoris58z (User #263120) on Monday, August 13, 2012 @ 12:58:05 AM (#7899)

McDonald's have been progressing over the years of making more healthier choices of foods. McDonald's never use to have the calorie counters on there products before and know they have more healthier food choices. The consumers can't really complain of the happy meals to be more healthier for children it is there choice if they want there child to eat at a fast food restaurant with such a limited choice of healthy food.

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Americans Happy about Changes in Caloric Content for Children's Meals at McDonalds

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