Flemington, NJ, July 11, 2011 – A new national study among 868 Americans revealed that anger, skepticism and disturbed were the strongest emotions men and women felt while watching video comments from J. Cheney Mason, one of Casey Anthony’s defense attorneys.
The study was conducted during July 8-11 by HCD Research to obtain Americans’ perceptions of a video in which J. Cheney Mason lambasted the media and “talking head” attorneys for their behavior throughout the trial.
Among the Findings:
Respondents were asked to indicate the emotions they felt most while viewing the video from a list of emotions. Women reported that the “strongest emotion” they felt was anger, followed by skepticism and disturbed, while men reported that the “strongest emotion” they felt was skepticism followed by anger and disturbed.
Do you believe that Casey Anthony is innocent or guilty of killing her daughter?
|
|
Men |
Women |
||
|
|
Pre |
Post |
Pre |
Post |
|
Innocent |
22% |
23% |
12% |
12% |
|
Guilty |
78% |
77% |
88% |
88% |
Do you agree with the comments made by Casey Anthony’s lawyer, J. Cheney Mason, regarding television lawyers?
|
|
Men |
Women |
||
|
|
Pre |
Post |
Pre |
Post |
|
Yes |
47% |
54% |
25% |
33% |
|
No |
53% |
46% |
75% |
67% |
While viewing the video, participants indicated their perceived levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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