Flemington, NJ, December 3, 2009 – A new media study among 284 Americans revealed that the majority (80%) reported that Connecticut’s attorney general should sue CVS after viewing a news clip about CVS selling expired products in Connecticut.
The study was conducted by HCD Research using its MediaCurves.com® website on December 2-3 to obtain viewers’ perceptions of a news clip about CVS selling expired products in Connecticut. To view interest curves and detailed results go to: www.mediacurves.com.
The majority of viewers (62%) stated that they would be less likely to purchase products from CVS after viewing the video. In addition, participants who indicated that they were less likely to purchase products at CVS reported that they would most likely shop at Walgreens.
Among the findings:
Do you think Connecticut’s attorney general should sue CVS for selling expired products?
Will you be more or less likely to purchase products from CVS?
|
|
Total
|
|
More likely to purchase products from CVS
|
2%
|
|
Less likely to purchase products from CVS
|
62%
|
|
No change
|
36%
|
Which of the follow US chain pharmacies will you be most likely to shop at instead of CVS? Please select one.
|
|
Total
|
|
Walgreens
|
42%
|
|
Rite Aid
|
13%
|
|
Wal-mart
|
22%
|
|
Brooks-Eckerd
|
0%
|
|
Duane Reade
|
1%
|
|
Medicine Shop
|
1%
|
|
Target
|
13%
|
|
Other
|
7%
|
|
None
|
2%
|
While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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