Flemington, NJ, November 13, 2009 – A new national study among 681 physicians revealed that physicians’ level of concern regarding a potential H1N1 flu pandemic has declined for the first time since June.
The study was conducted during November 12-13 by HCD Research using its MediaCurves.com® website as part of a series of studies which have been conducted since April to obtain physicians’ perceptions of the H1N1 virus. To view detailed results go to: www.hcdi.net or www.mediacurves.com.
The majority of doctors (53%) reported that they wash their hands more frequently as a result of the H1N1 virus. The majority of physicians also reported washing their hands with soap and water (66%), while 33% reported using hand sanitizer. In addition, half of the doctors (50%) thought that there was too much media coverage concerning the H1N1 virus.
Among the findings:
“Please indicate the level of risk that the H1N1 swine flu could result in a catastrophic pandemic. Use a scale from 1 to 7, where 1 indicates ‘No Risk’ and 7 indicates ‘Extremely High Risk.’”
|
|
Wk 1 |
Wk 2 |
Wk 3 |
Wk 4 |
Wk 5 |
Wk 6 |
Wk 7 |
Wk 8 |
Wk 9 |
Wk 10 |
Wk 11 |
Wk 12 |
|
1-No Risk |
1% |
2% |
3% |
2% |
3% |
2% |
1% |
1% |
1% |
2% |
1% |
1% |
|
2-Low Risk |
13% |
27% |
26% |
33% |
25% |
22% |
19% |
15% |
14% |
12% |
11% |
14% |
|
Bottom 2 |
14% |
30% |
29% |
35% |
28% |
24% |
20% |
16% |
15% |
14% |
12% |
15% |
|
3-Somewhat Low Risk |
14% |
18% |
17% |
16% |
16% |
15% |
13% |
13% |
12% |
14% |
12% |
15% |
|
4-Neither At Risk or Not At Risk |
9% |
12% |
14% |
14% |
12% |
13% |
12% |
13% |
13% |
10% |
7% |
9% |
|
5-Somewhat |
49% |
31% |
33% |
29% |
37% |
36% |
41% |
44% |
45% |
47% |
46% |
44% |
|
Top 2 |
14% |
9% |
8% |
6% |
7% |
12% |
13% |
14% |
15% |
15% |
23% |
17% |
|
6-High Risk |
12% |
7% |
7% |
6% |
6% |
10% |
11% |
13% |
13% |
13% |
19% |
15% |
|
7-Extremely High Risk |
2% |
1% |
1% |
0% |
1% |
2% |
1% |
1% |
2% |
2% |
3% |
2% |
|
MEAN |
4.4 Neutral |
3.7 Neutral
|
3.7 Neutral |
3.5 Neutral |
3.8 Neutral |
4.0 Neutral |
4.1 Neutral |
4.3 Neutral |
4.3 Neutral |
4.4 Neutral |
4.5 Somewhat at risk |
4.4 Neutral |
Based on concern and experience with the H1N1 virus, are you washing your hands:
|
|
Total |
|
More frequently |
53% |
|
Less frequently |
0% |
|
The same amount |
47% |
What do you primarily use to wash your hands at work?
|
|
Total |
|
Soap and water |
66% |
|
Hand sanitizer |
33% |
|
Just water |
1% |
What do you think about media coverage concerning the H1N1 virus?
|
|
Total |
|
Too much media coverage |
50% |
|
Right amount of media coverage |
44% |
|
Not enough media coverage |
6% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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