Flemington, NJ, October 23, 2009 – Results from a new media study among 300 Americans revealed that parents with children under the age of 18 are more likely to have them vaccinated against the H1N1 virus after viewing a message from the assistant surgeon general.
The study was conducted by HCD Research using its MediaCurves.com® website during October 21-22 to obtain viewers’ perceptions of a news clip featuring a message from the Assistant Surgeon General, Anne Schuchat, in which she discussed the seasonal flu vaccine and the H1N1 vaccine.
Among the parents who reported that they did not approve of their children receiving the H1N1 vaccine prior to viewing the message, 21% indicated that they approved of their children receiving vaccine after viewing the message from the assistant surgeon General.
The majority of respondents (70%) reported that they are confident that the H1N1 vaccine is successful in preventing the H1N1 flu. A slightly higher percentage of respondents (77%) are confident that the seasonal flu vaccine is successful in its preventative measures.
Among the findings:
Of those who reported that they are not receiving the H1N1 vaccine:
Please indicate why you do not plan on getting the H1N1 vaccine? Select all that apply.
|
|
Total
|
|
I do not think the vaccine will work
|
11%
|
|
It was suggested to me by a physician or medical expert that I do not receive the vaccine
|
7%
|
|
I do not typically contract the flu and do not feel it is necessary for me
|
42%
|
|
I am concerned about the long-term effects of the vaccine
|
48%
|
|
Other
|
31%
|
How confident are you that the H1N1 vaccine is successful in preventing the H1N1 flu?
|
|
Total
|
|
Extremely confident
|
18%
|
|
Somewhat confident
|
52%
|
|
Somewhat unconfident
|
23%
|
|
Extremely unconfident
|
7%
|
How confident are you that the seasonal flu shot is successful in preventing the seasonal flu?
|
|
Total
|
|
Extremely confident
|
26%
|
|
Somewhat confident
|
51%
|
|
Somewhat unconfident
|
16%
|
|
Extremely unconfident
|
8%
|
While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
Send This Thread to a Friend
