Flemington, NJ, October 7, 2009 – A new media study among 305 viewers of a news clip which featured a new AIDS vaccine revealed that the majority of younger Americans (67% of 18-24-year-olds and 57% of 25-34-year-olds) indicated that they would be likely to get the AIDS vaccine if it became available in the U.S.
The study was conducted by HCD Research using its MediaCurves.com® website on October 6, to obtain viewers’ perceptions of a news clip featuring a new AIDS vaccine that is currently in clinical research trials in Thailand.
The study also revealed that 65% of respondents are confident that the AIDS vaccine will be implemented worldwide. A clear majority of respondents (76%) reported that the vaccine would help in the prevention of HIV and AIDS, and reduce occurrences worldwide.
Among the findings:
Please indicate how likely you would be to get this AIDS vaccine if it were available to the public in the U.S.
Results by age
|
|
Total |
18-24 |
25-34 |
35-44 |
45-54 |
55-64 |
65+ |
|
Extremely likely |
14% |
12% |
21% |
17% |
11% |
12% |
0% |
|
Somewhat likely |
29% |
55% |
36% |
23% |
30% |
10% |
13% |
|
Somewhat unlikely |
29% |
21% |
24% |
33% |
31% |
22% |
40% |
|
Extremely unlikely |
29% |
12% |
18% |
27% |
28% |
56% |
47% |
Please indicate how confident you are that this vaccine will be implemented worldwide.
|
|
Total |
|
Extremely confident |
15% |
|
Somewhat confident |
50% |
|
Somewhat unconfident |
30% |
|
Extremely unconfident |
6% |
If the AIDS vaccine was implemented, please indicate how confident you are that it will help in the prevention of HIV and AIDS and reduce future occurrences worldwide.
|
|
Total |
|
Extremely confident |
14% |
|
Somewhat confident |
62% |
|
Somewhat unconfident |
18% |
|
Extremely unconfident |
6% |
While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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