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Midwest is Nation's Unhealthiest Region with Highest Reported Obesity Rate


64% of American women are classified as overweight compared to 57% of men

Flemington, NJ, October 2, 2009 – A new media study among 402 Americans revealed that nearly one-third of Midwesterners indicated that they live an unhealthy lifestyle, and the majority (64%) are classified as overweight based on the U.S. Government standard.

The study was conducted by HCD Research using its MediaCurves.com® website during September 28-30, to obtain consumers’ perceptions of their lifestyle with regard to personal health (diet, nutrition, physical activity, etc.).

The study revealed that 25% of overweight Midwesterners do not perceive themselves as being overweight and believe they belong in a lower weight category. The study also revealed that American women are significantly more overweight than American men.

Among the findings:

Which of the following do you feel best describes your lifestyle as far as your health is concerned (diet, physical activity, etc.)?

 

 

Northeast

Midwest

South

West or Pacific

Total

Extremely healthy lifestyle

12%

4%

7%

14%

8%

Somewhat healthy lifestyle

71%

67%

69%

62%

67%

Somewhat unhealthy lifestyle

14%

27%

20%

24%

21%

Extremely unhealthily lifestyle

3%

3%

4%

0%

3%

Please use the chart below and select which weight category you fall into
based on your weight and height.

 

Northeast

Midwest

South

West or Pacific

Total

Under weight

2%

2%

2%

4%

2%

Healthy weight

42%

33%

35%

38%

37%

Moderate overweight

35%

33%

40%

32%

36%

Severe overweight

21%

31%

23%

26%

26%

Please select whether you feel this category is accurate based upon your
own perceptions of your body.

 

Northeast

Midwest

South

West or Pacific

Total

Inaccurate- I feel I belong in a lower weight category

14%

25%

13%

20%

18%

Accurate

84%

69%

82%

74%

77%

Inaccurate- I feel I belong in a higher weight category

2%

6%

5%

7%

5%

Please use the chart below and select which weight category you fall into
based on your weight and height.

(Results by gender)

 

Male

Female

Total

Under weight

2%

2%

2%

Healthy weight

41%

35%

37%

Moderate overweight

38%

35%

36%

Severe overweight

19%

29%

26%

Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).  You can also receive updates from MediaCurves.com by following us on Twitter:  http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. 

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