Flemington, NJ, October 2, 2009 – A new media study among 402 Americans revealed that nearly one-third of Midwesterners indicated that they live an unhealthy lifestyle, and the majority (64%) are classified as overweight based on the U.S. Government standard.
The study was conducted by HCD Research using its MediaCurves.com® website during September 28-30, to obtain consumers’ perceptions of their lifestyle with regard to personal health (diet, nutrition, physical activity, etc.).
The study revealed that 25% of overweight Midwesterners do not perceive themselves as being overweight and believe they belong in a lower weight category. The study also revealed that American women are significantly more overweight than American men.
Among the findings:
Which of the following do you feel best describes your lifestyle as far as your health is concerned (diet, physical activity, etc.)?
|
|
Northeast |
Midwest |
South |
West or Pacific |
Total |
|
Extremely healthy lifestyle |
12% |
4% |
7% |
14% |
8% |
|
Somewhat healthy lifestyle |
71% |
67% |
69% |
62% |
67% |
|
Somewhat unhealthy lifestyle |
14% |
27% |
20% |
24% |
21% |
|
Extremely unhealthily lifestyle |
3% |
3% |
4% |
0% |
3% |
Please use the chart below and select which weight category you fall into
based on your weight and height.
|
|
Northeast |
Midwest |
South |
West or Pacific |
Total |
|
Under weight |
2% |
2% |
2% |
4% |
2% |
|
Healthy weight |
42% |
33% |
35% |
38% |
37% |
|
Moderate overweight |
35% |
33% |
40% |
32% |
36% |
|
Severe overweight |
21% |
31% |
23% |
26% |
26% |
Please select whether you feel this category is accurate based upon your
own perceptions of your body.
|
|
Northeast |
Midwest |
South |
West or Pacific |
Total |
|
Inaccurate- I feel I belong in a lower weight category |
14% |
25% |
13% |
20% |
18% |
|
Accurate |
84% |
69% |
82% |
74% |
77% |
|
Inaccurate- I feel I belong in a higher weight category |
2% |
6% |
5% |
7% |
5% |
Please use the chart below and select which weight category you fall into
based on your weight and height.
(Results by gender)
|
|
Male |
Female |
Total |
|
Under weight |
2% |
2% |
2% |
|
Healthy weight |
41% |
35% |
37% |
|
Moderate overweight |
38% |
35% |
36% |
|
Severe overweight |
19% |
29% |
26% |
Editors/Reporters: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net). You can also receive updates from MediaCurves.com by following us on Twitter: http://twitter.com/mediacurves and Facebook: http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company’s web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.
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